Copywriting

Content writing is a blend of creativity, precision and strategy. Whether it’s for your website, your social networks, your blog posts, your professional reports or any other form of written communication, the quality of your content is crucial to effectively communicating your message to your audience. To do this, our experts analyse your DNA, your brand platform and the context in which you are speaking. They also study the audience you are addressing so that they can use the right style, level of language and tone-of-voice. 

Based on your needs, we draw up an editorial charter to frame and guide the production of all your future content. A veritable reference guide, the editorial charter defines the rules, guidelines and principles to be respected when creating content. It establishes your organisation’s editorial identity, specifying in particular the tone to be adopted, the writing style, the values to be conveyed and the communication objectives. This charter guarantees the coherence and consistency of the content produced, whatever the writer or distribution channel used.

As far as web content is concerned, we can help you create content that is optimised for search engines (SEO), for example by defining relevant keywords or an appropriate tagging structure.