Motion Design

Motion design is a video technique that brings graphic elements to life: illustrations, shapes, colours, typography. It's particularly well suited to making complex subjects clear, simple and engaging, turning an abstract idea into something people can actually follow and remember.

We start with the brief: the message, the audience, the tone. From there, we build a storyboard that maps out each shot, write the script for any voice-over or subtitles, and develop creative directions through a moodboard. Once the visual approach is validated, we move into the design and animation of the graphics. If a voice-over has been chosen, we record it and integrate it into the edit. Subtitles and final formatting complete the process.

Beyond motion design, we also produce 2D and 3D animations. In 2D, every image is drawn by hand, frame by frame, then animated, smoothed and coloured. It's a technique that brings warmth and authenticity to a piece. 3D animation works differently: built entirely in software, it offers greater flexibility and a level of detail that pushes towards realism.