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Introduction

Copywriting

Content writing is a blend of creativity, precision and strategy. Whether it’s for your website, your social networks, your blog posts, your professional reports or any other form of written communication, the quality of your content is crucial to effectively communicating your message to your audience. To do this, our experts analyse your DNA, your brand platform and the context in which you are speaking. They also study the audience you are addressing so that they can use the right style, level of language and tone-of-voice. 

Based on your needs, we draw up an editorial charter to frame and guide the production of all your future content. A veritable reference guide, the editorial charter defines the rules, guidelines and principles to be respected when creating content. It establishes your organisation’s editorial identity, specifying in particular the tone to be adopted, the writing style, the values to be conveyed and the communication objectives. This charter guarantees the coherence and consistency of the content produced, whatever the writer or distribution channel used.

As far as web content is concerned, we can help you create content that is optimised for search engines (SEO), for example by defining relevant keywords or an appropriate tagging structure.

What we offer in this expertise

Content strategy

Content strategy is an iterative process that involves understanding the target audience, defining clear objectives, planning the content, creating and publishing it, and then analysing it to optimise the results.
Content strategy

Storytelling

Human beings are naturally drawn to stories. For thousands of years, stories have been an essential vehicle for transmitting values, traditions and knowledge.
Storytelling

Content creation

Whether you need to write blog posts, search engine optimised (SEO) content or publications for social networks, our content production experts are at your side.
Content creation

Our copywriting projects

Forum Des Jeunes

Forum Des Jeunes

  • Campaign
  • Photography / Video
Commune d’Uccle

Commune d’Uccle

  • Campaign
Red Cross

Red Cross

  • Campaign
  • Photography / Video
  • Digital Marketing
BelRefugees

BelRefugees

  • Campaign
  • Digital Marketing
  • Photography / Video
OXFAM

OXFAM

  • Campaign
  • Digital Marketing
See all cases

The copywriting team

Camille

Co-Founder and CEO

With a Master's degree in communications from CELSA (Paris), Camille began her career in Vietnam before co-founding MOJO Agency in Brussels to fast-track the transition.

Camille

Co-Founder and CEO

Sophie

Senior Account Manager

With a Master's degree in Management Engineering from UCL, Sophie began her career in marketing, before switching to communications for socially committed projects. She is now Senior Account Manager at MOJO Agency.
Sophie

Senior Account Manager

Clara

Storyteller, Copywriter, Digital & Content Strategist

Born in the United States, Clara has since navigated a variety of multicultural contexts, creating inclusive communication strategies and innovative tools aligned with customer needs.

Clara

Storyteller, Copywriter, Digital & Content Strategist

Guillaume

FR Copywriter

From the smallest advertising format to the densest studies, Guillaume writes executive editorials and specialized articles. He puts his seasoned talent to work on ideas, products and stories. Experiences: ARTE, Adobe, France Télévision.
Guillaume

FR Copywriter