Content strategy is an iterative process that involves understanding the target audience, defining clear objectives, planning the content, creating and publishing it, and then analysing it to optimise the results. By adopting a strategic approach to content, businesses and organisations can strengthen their online presence and increase engagement with their target audience.

We start by analysing the target audience so that we can tailor the message, tone and style to meet the needs and expectations of that specific audience.

Next, we establish clear and measurable objectives. These objectives can vary from increasing traffic to your website, increasing user engagement, generating leads or raising brand awareness. These objectives will serve as a guide throughout the creative process.

We then carry out an in-depth analysis of relevant keywords and topics. This involves understanding what users are searching for in search engines and identifying current trends to create content that meets these needs, while being well referenced.

Once these points have been defined, we establish a coherent editorial line in line with your identity.  Finally, we draw up an editorial schedule to guide the production, revision and publication of the content.