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Content strategy is an iterative process that involves understanding the target audience, defining clear objectives, planning the content, creating and publishing it, and then analysing it to optimise the results. By adopting a strategic approach to content, businesses and organisations can strengthen their online presence and increase engagement with their target audience.

We start by analysing the target audience so that we can tailor the message, tone and style to meet the needs and expectations of that specific audience.

Next, we establish clear and measurable objectives. These objectives can vary from increasing traffic to your website, increasing user engagement, generating leads or raising brand awareness. These objectives will serve as a guide throughout the creative process.

We then carry out an in-depth analysis of relevant keywords and topics. This involves understanding what users are searching for in search engines and identifying current trends to create content that meets these needs, while being well referenced.

Once these points have been defined, we establish a coherent editorial line in line with your identity.  Finally, we draw up an editorial schedule to guide the production, revision and publication of the content.

Our expertises

Branding

Branding

Branding Brand strategy Verbal identity Visual identity
Advertising & communication campaigns

Advertising & communication campaigns

Advertising & communication campaigns Communication strategy Communication and media plan Creative concept, copywriting and art direction Activation Analysis and optimisation
Graphic design

Graphic design

Graphic design Editing & page layout Packaging Artistic Direction Illustration Printed & digital promotional materials
Digital marketing

Digital marketing

Digital marketing Committed marketing influencer Data SEA SEO Social Media Digital strategy
Press/public relations & events

Press/public relations & events

Press/public relations & events Events Public relations Press relations
Website

Website

Website Web development User interface (UI) design User experience design (UX)
Copywriting

Copywriting

Copywriting Content creation Storytelling Content strategy
Photo & video production

Photo & video production

Photo & video production Photography Live streaming Video animation Video production