Creative concept, copywriting and art direction
A good communication campaign is one that succeeds in delivering the desired message clearly and unambiguously. Our team of experts will work with you to create campaigns that reflect your image. In charge of the creative teams, the creative director coordinates and supervises the design, production and execution of all the agency’s campaigns so as to give a coherent direction to all the creations that determine the agency’s image to the outside world. He or she works closely with the strategic planner and copywriter. He or she specialises in creating slogans, texts and messages in line with the previously defined focus and concept. He or she works in tandem with the art director to determine the main thrust of the future campaign. The art director is responsible for overseeing production (photography, video, illustration, graphics, etc.).