Press/public relations & events

Press and public relations build solid bridges between organisations and the media. By developing lasting relationships with journalists, creating attractive angles and identifying relevant information, you can maximise the visibility of your projects in the traditional and digital media. It’s a proactive approach aimed at generating awareness and shaping a positive image of your organisation.

On the other hand, events management offers a dynamic platform for engaging audiences in an immersive way. It designs, organises and executes impactful events, be they conferences, product launches, expert panels or bespoke experiences. These events aim to create memorable experiences, strengthen relationships with stakeholders and raise the profile of organisations or projects in tangible contexts.

Media relations involves establishing and maintaining positive and fruitful relationships with the media in order to disseminate relevant information about a programme, service or organisation.

It is a key channel for promoting and sharing news, stories and key messages with a wide audience, exploiting the reach and influence of traditional media (newspapers, magazines, radio, television) and online media (websites, blogs, social networks).

Press relations are useful in a communication campaign for several reasons:

• Increased visibility: The media have an extensive reach and credibility that enable them to reach a large and diverse audience. Positive media coverage can generate far greater visibility than other communication channels.
• Credibility and trust: Information relayed by the media is often perceived as more credible and impartial. Positive media coverage reinforces public confidence in the organisation.
• Reputation control: Press relations help to shape the image and perception of a brand by conveying key messages and controlling the dissemination of information.
• Content creation: The media generate authentic and attractive content. A press relations campaign can therefore create a wide range of content (articles, interviews, reports) to feed into other communication channels.
• Influencing decisions: Positive media coverage can have a significant impact on purchasing decisions, public opinion and even an organisation’s long-term reputation.

Public relations (PR) is a set of strategic practices aimed at managing and maintaining relationships between an organisation, brand or individual and its various audiences: customers, employees, investors, partners, local communities and society as a whole.

It is a discipline that focuses on building positive and lasting relationships with these different audiences, by communicating transparently, encouraging engagement, creating events and actions that benefit the community, and developing a favourable reputation for the entity concerned.

Events are often designed to arouse emotions, engage a specific audience and convey key messages.

Events provide a platform for direct interaction with the target audience. This creates an immersive experience, strengthening emotional bonds and fostering engagement with the brand or organisation.

Well-organised events attract media attention, generating coverage that increases the visibility of the brand or event. In addition, participants often share their experiences on social networks, increasing the reach of the event.

They can also bring together a wide range of stakeholders: customers, partners, media, opinion leaders, creating opportunities for networking and strengthening public relations.

Finally, events can be used to position a brand or company as a thought leader in its sector by offering conferences, round tables or presentations highlighting its expertise.