Once the campaign has been launched, we pay particular attention to analysing the results and monitoring the key performance indicators (KPIs) defined in advance. This phase enables us to measure the real impact of the actions undertaken and to identify areas for improvement in order to optimise future communication efforts.

When analysing the campaign results, our experts take a close look at the data collected to assess the performance of every aspect of the campaign. This includes measuring audience engagement, tracking conversions, assessing return on investment (ROI) and examining trends and patterns in consumer behaviour.

KPI monitoring is used to measure whether the objectives initially set for the campaign have been achieved. These KPIs can vary depending on the specific objectives of the campaign, whether they are to increase brand awareness, generate leads, increase sales or promote a specific action. For example, KPIs may include number of impressions, click-through rate, conversion rate, cost per acquisition (CPA) or return on investment (ROI).

Depending on the results of the analysis, adjustments and optimisations can be made, such as changes to the choice of delivery channels, revised messages or visual creatives, or adjustments to the allocation of the advertising budget.