The activation strategy for your campaign is a crucial step in fully engaging your target audience. It is based on several key pillars, including the creation of experiences, the judicious use of social media to encourage sharing and engagement, strategic partnerships with complementary influencers or brands, the creation of relevant and engaging content, and community activation to actively involve ambassadors. 

Depending on your objectives, targets and budget, we deploy the campaign across a combination of Above The Line (ATL) and Below The Line (BTL) channels. ATL channels are the so-called ‘mass’ media, generally used to achieve awareness objectives, and include: radio, television, magazines or newspapers, public display and cinema. BTL channels, on the other hand, refer to ‘non-media’ channels, in direct contact with the target audience to encourage conversion, and include in particular point-of-sale campaigns, sponsorship, events and public and press relations. Then there are the Through The Line (TTL) channels, which include channels that can be attributed to both categories depending on the objective being pursued, and therefore mainly social networks and other paid SEA channels.