Branding

Like icebergs, brands are made up of a

visible part and an invisible part.  What we see is the tangible part of the brand, its physical manifestations. What we don’t see is the intangible part, its subjective, narrative or symbolic qualities. Everything that brings the brand to life and makes it identifiable in our minds. A name, an image or a message are meaningless if they are not accompanied by a personality and values that make it unique.

Brand name, logo, slogan, our branding experts shape all the elements of your branding to create brands that embody your personality and reveal your mission. We start by analysing your ecosystem and talking to your teams in collaborative workshops. Together, we will co-construct your brand platform, the foundation that will inform your strategic decisions and guide your communications actions. Once your brand platform has been defined, we work with you to bring your personality to the fore by shaping meaningful visual and verbal identities.