User interface (UI) design
UI covers the entire graphic and visual universe of your website. The artistic direction defined by the UI designer covers the choice of the site’s colour palette, typography, block layout, buttons and animations, as well as the positioning and types of visuals chosen.
A successful UI design enables fluid and simple interaction with the website, displays a consistent and harmonious identity across all sections and pages, and offers a responsive design across all devices and screen sizes. Legibility and comprehension criteria relating to text size, hierarchy and colour contrast are also important.
Our team combines creativity with meticulous attention to detail, ensuring that every interaction leaves a lasting impression. Let us guide you through the journey of creating outstanding web UI designs that resonate with your audience and generate meaningful results.
We develop our UI experiences according to 5 key principles:
Clarity: it is essential to ensure that the elements are clear and easy to understand.
Consistency: uniformity of design elements for a coherent experience.
Simplicity: we follow the principles of intuitive design and avoid unnecessary complexity.
Guiding: we give importance to visual cues to improve our users’ navigation.
Accessibility: we design our UI solutions to be inclusive, to include as many users as possible in the web solutions we offer.