Media Planning

Media planning is where strategy becomes a concrete operational document. It gives a detailed view of the full paid media diffusion plan: placements, targeting criteria, live periods, KPI estimations and optimal frequency for each channel, alongside budget allocation and the technical specifications each format requires.

It allows us to estimate real KPIs and project detailed numbers. By building a clear, day-by-day schedule, we maintain full control over advertising pressure and keep all channels in sync. That precision is what ensures your message reaches your audience at the right moment. We monitor every expense and every budget line closely, and optimise wherever we can to keep costs low and results strong.