Art direction, an essential preparation for graphic design

Art direction is an essential process for defining the aesthetic and visual identity of your project. It all starts with a creative briefing. Our art direction experts talk to your team to understand your needs and objectives. Then comes the research and inspiration phase, where we explore various sources to fuel our creativity. Next comes conceptualisation, where visual ideas are developed based on the information gathered, followed by style development, where visual elements such as colour palette and typography are refined. Mock-ups are created to present the ideas to the client, then revised and iterated according to their feedback. Once the design has been finalised, our art direction experts oversee its implementation on a range of print and digital media.