Paid search, or SEA, consists of displaying targeted ads, generally above and to the side of search engine results pages. It is a highly effective way of raising the profile and visibility of your project.

What’s more, SEA offers a high degree of targeting. Advertisers can choose precisely which keywords they want their ads to appear for, as well as when and where these ads will be shown. This means that users who are actively looking for similar products or services can be reached directly.

Another great strength of SEA is its flexibility and ability to be measured. Campaigns can be adjusted in real time, budgets modified and performance analysed using detailed analysis tools. This allows advertisers to optimise their campaigns for maximum return on investment.