To optimise the performance of your campaigns, the first step is to collect your data. Using tools such as Google Tag Manager, Google Analytics and Data Studio, our team of digital marketing experts gathers key information to study your audiences, analyse their journey and identify the most effective levers for optimising the profitability of your digital investments.

Our tools to support you:

• Google Analytics: Would you like to know the typical profile of the people who visit your site? Understand where the traffic comes from? Know how users behave? Know the average length of visits? Google Analytics answers these key questions and enables you to gather together all the data relating to your site’s activity in real time. Based on this information, you can then make informed decisions and optimise your website accordingly.
• Google Tag Manager: Complementing Google Analytics, Google Tag Manager is a tool offered by Google that helps you to quickly create and manage tags for your website and mobile applications. By centralising other data analysis tools such as Google Analytics, Facebook, Adsense and Marketo in a single interface, Google Tag Manager gives you a global view of how web users interact with your website, your content or your marketing campaigns.

Analysis & optimisation

Once we’ve collected all your data, we consolidate it into a dashboard. By monitoring your entire digital ecosystem, our team of experts can help you keep an eye on the progress of your performance indicators so that you can move in the right direction, monitor the performance of your investments and make the right decisions.

Our tools to help you:

• Google Data Studio: Google Data Studio is a data visualisation tool from Google. By presenting all your web data in a centralised dashboard, the tool enables you to provide ingenious, structured reports that display your information in a way that is readable and accessible by everyone, so that you can make the best possible strategic decisions.

Google Analytics is a powerful and essential tool for measuring and analysing website performance. It offers a wealth of valuable information for evaluating the effectiveness of online marketing campaigns and understanding user behaviour. Firstly, it provides detailed data on web traffic, such as the number of visitors, where they come from, the pages they visit, the length of their session and much more. This allows us to understand how users interact with the site after being exposed to an advertising campaign.

Secondly, Google Analytics offers advanced tracking features, such as goal tracking and conversion tracking. This makes it possible to measure the real impact of campaigns by tracking user actions, such as purchases, registrations, downloads or any other defined objective.

What’s more, this tool makes it possible to evaluate the return on investment (ROI) of different marketing campaigns. By combining advertising cost data with website performance data, it becomes possible to determine which campaign offers the best return and thus optimise marketing budgets.