Depending on your chosen objectives and the context of your project, we establish a digital strategy by selecting the relevant channels, the type of message to be communicated, the tone of voice, the audience to be targeted and, finally, the type of content to be promoted.

Before plunging into digital marketing services, it’s essential to understand you better: your history, your challenges and your needs.

The strategy we build is based on a series of elements:

• Customer focus: SWOT analysis, SMART objectives, KPIs, etc.
• Marketing focus: buyer personas, audience, consumer habits, etc.
• Media focus: online presence, customer journey, etc.

At the same time, we’ll carry out an audit of your online presence, analysing your channels, your target audiences, your market, your competitors, what works and what doesn’t, etc., in order to put in place a solid strategy.

Our expertise covers: META, TikTok, Snapchat, Performance Max campaigns, as well as partnerships with external online media distribution providers.

A strategic plan and to define the appropriate communication channels, based on the observations made previously. It is also important to assess the existing channels and the resources available. This can be done using the POEM model (see next slide).

Several channels can be activated simultaneously, depending on the user journey, in order to achieve the desired results.

Another important element of this planning is to provide precise timing for each touchpoint per channel, so as to organise the conversion funnel as effectively as possible.