A – Audit

All branding work begins with an analysis phase. Our branding experts explore your ecosystem, assess your current market positioning and identify its strengths and weaknesses. We take into account your brand image, value proposition, target audience and competitors to identify opportunities and challenges. 

We then develop a solid brand strategy that will guide all your future marketing and communications activities. This strategy includes defining objectives, key messages, target audiences and the most appropriate communication channels.

B – The brand platform

The brand platform is a fantastic way of standing out from your competitors by asserting your value proposition and your personality. It questions the foundations of your organisation:

– its vision: the way it sees the world, the philosophy behind its positioning ;
– its mission: its raison d’être (the problem it addresses);
– its audiences: the different publics to which the entity addresses itself and for whom it implements its mission. There are primary and secondary targets;
– its promise: the brand’s commitment to its audiences, the contract of trust established;
– its ambition: the position the entity wishes to hold, the way in which it wishes to be recognised;
– Its values: the main qualities that will justify its success;
– its personality: character traits that define the way it is, acts and communicates.

Transcribed in the form of a brandbook, the brand platform defines and formalises all the specific features that make your brand unique. It is your roadmap at every stage in the life of your brand. Whether you’re planning to create your brand, thinking about repositioning it or simply want to clarify what you say, the brand platform is the foundation of your branding strategy.