A – Defining your area of expression

Your brand is also expressed and revealed through its verbal identity, your “tone of voice”, the way it communicates with its audiences. At MOJO, we like to use the power of language to give your brand a meaningful, unique and memorable identity.

Much more than just a series of words used to represent your brand, it represents the very breath of your personality, the voice that sets it apart from all the others. Just like an individual, a brand has a unique identity, a unique way of expressing itself that resonates with its target audience. A strong verbal identity allows a brand to stand out in a saturated market. It creates an emotional connection with the audience by using language that resonates with their values, aspirations and emotions. It goes far beyond simply conveying information about products or services. It’s an invitation to enter the world of the brand, to become part of it.

The verbal identity also guides all the brand’s interactions with its audience, whether through advertising, publications on social networks, responses to customer service or even product packaging. It ensures consistency and continuity in the way the brand communicates, reinforcing its credibility and recognition.

Finally, verbal identity helps to build a lasting brand memory. By using a distinctive and memorable language, your brand can stand out from its competitors and remain anchored in the minds of its audiences.

B – Defining your editorial guidelines

Once your verbal identity has been defined, we create an editorial charter to guide you in the development of all your content. Much more than just a document, the editorial charter is a compass that guides every word, every utterance and every interaction with your audience, with the aim of creating a consistent and memorable experience across all its communication channels. Whether it’s publications on social networks, company blogs, newsletters or video content, the charter ensures that every element faithfully reflects the essence and values of the brand.

By establishing clear guidelines for the content and messages to be communicated, the editorial charter helps to align communication efforts with the organisation’s strategic objectives. It ensures overall consistency and creates a lasting bond with its audiences.