Background
Quality healthcare access for all
Solidaris Brabant health insurance advocates access to quality healthcare for all. Beyond healthcare coverage, it defends social justice, supports preventive health initiatives and promotes well-being for all. Solidaris Brabant believes in the power of collective action and strives to make a tangible difference to the lives of its members and the wider community.
MOJO Agency has partnered with Solidaris Brabant to develop their new large-scale awareness campaign.
Challenge
The activist and socially engaged health insurance
The main aim of the campaign was to help Solidaris Brabant improve its visibility and continue to increase the number of its members. The main challenge was to come up with a disruptive campaign concept to position Solidaris Brabant in the insurance market and help the organization stand out from the competition, while simultaneously highlighting its solidarity-rooted identity.
Challenge
What if solidarity were the most natural form of protection?
In a neoliberal world driven by hyper-individualism, we wanted to emphasise the vital importance of solidarity in guaranteeing access to quality healthcare for all. Solidaris Brabant fights this battle on a daily basis. Convinced that everyone deserves the same opportunities, Solidaris Brabant calls on all its members to join forces and share their resources to protect each other.
We built the entire campaign around the key concept of ‘Mutual Protection’, incarnated by emperor penguins who have the particularity of getting together to naturally protect the weakest members of the group.
A campaign rolled out across traditional and digital media with:
° A TV advert on regional channels (BRUZZ – Vlaams-Brusselse Media, BX1, RING TV and ROB TV)
Click here to view the full spot.
° Public billboards (JCDecaux and Clear Channel + STIB-MIVB / T3000)
° and on social networks (Instagram, Facebook, TikTok)
