Background
Turning industrial innovation into communication strategy
At MOJO Agency, we are proud to support cutting-edge European initiatives like EMPHATICaL: a project that embodies the transformation of heavy industry toward a zero-emission and circular carbon future. With 21 partners across 11 countries, and €17 million in EU funding, EMPHATICaL is a flagship effort tackling hard-to-abate emissions in the metallurgical sector. Our agency was entrusted with building a visual identity and digital presence that reflect the ambition and technological excellence of this first-of-a-kind project.
Challenge
Making complexity speak
At the outset of the project, EMPHATICaL faced a complex communication challenge: how to make a highly technical, EU-funded initiative accessible and engaging for a wide array of stakeholders — from industrial players and scientists to policymakers and the general public. The project required a clear, professional, and forward-looking visual language to ensure visibility, credibility, and impact across Europe and beyond.
Solutions
Designing a cohesive identity
MOJO Agency developed a complete brand identity, a full branding suite, and a tailored website aligned with the Horizon Europe communication standards. This included a sleek logo, a graphic charter, print and digital templates, social media visuals, and a flexible website architecture designed to grow with the project. From early workshops to consortium feedback loops, we ensured the branding remained both scientifically credible and publicly accessible — conveying innovation, impact, and European collaboration
Solutions
Giving EMPHATICaL a recognisable voice
EMPHATICaL now has a bold and cohesive identity that distinguishes it in the carbon capture and utilisation (CCU) landscape. The project’s visual language reinforces its scientific excellence while being approachable to non-expert audiences. The website (launched in April 2025) serves as a central hub for project updates, technical progress, educational resources, and stakeholder engagement. The visibility of EMPHATICaL has already helped position it as a key reference in industrial decarbonisation, contributing to Europe’s 2050 net-zero goals.
“ The quality, creativity, and unique perspective that MOJO Agency brought to the EMPHATICaL project truly set it apart. The team’s dedication to excellent design, demonstrated through their thoughtful suggestions and the addition of impactful details, made the project stand out in a way that’s rare in the field. Thank you to the MOJO team for their invaluable collaboration! ”
Carmen Liu, Communication and Events Manager, CO₂ Value Europe
