Background
Bring together industrial emitters, civil society, academia, energy companies, and technology providers.
At MOJO Agency, we’re incredibly proud to collaborate with pivotal players like the Zero Emissions Platform (ZEP). Their mission to bring together industrial emitters, civil society, academia, energy companies, and technology providers is crucial for Europe’s future. As an ethical communication agency, we’re thrilled to support such an inclusive and respected organisation, known as the official advisor to the European Union on industrial carbon management.
Tackling the core issues of climate change by driving innovation in carbon reduction technologies is a tremendous opportunity, and we are excited to be part of this transformative journey.
Challenge
Overhauling the visual communication
ZEP approached MOJO Agency with the ambitious goal of completely overhauling their visual communication strategy. This included crafting a new brand identity with a fresh logo, redesigning their website, and developing a comprehensive suite of documentation, templates, and pitch decks.
Our mission was to deliver a cohesive, modern look that truly encapsulates ZEP’s role and values.
Solutions
Blend aesthetic appeal with functional design
MOJO Agency crafted a refreshed visual identity and website for ZEP to reflect its scientific rigour and leadership in carbon management. The new logo subtly incorporates the letters “e” and “z” as rotating arrows, symbolising carbon cycles and transformation. Both the logo and icons feature transparency effects to suggest the disappearance of CO₂, reinforcing the platform’s mission.
We also introduced a modern, distinctive colour palette with a textured grain to evoke CO₂ particles — a subtle nod to the topic without compromising clarity or professionalism. These creative choices were brought to life in a redesigned, user-friendly website, built for clarity, accessibility, and impact.
Cohesive and modern brand identity across all platform
Our work resulted in a cohesive, modern brand identity for ZEP that resonates across all platforms. The new website and materials have significantly improved user engagement, positioning ZEP as a leader in carbon management.
« ZEP partnered with MOJO Agency for one simple reason: we wanted our visual identity and website to better reflect our climate-focused work. MOJO Agency has developed a strong portfolio of clients and we are delighted to have worked together in designing a brand-new website with our new identity and logo. We thoroughly appreciated MOJO’s professional, warm approach and their flexibility in partnering with our small team. Thank you for your great work!»
EADBHARD PERNOT I Secretary General at Zero Emissions Platform
