Context
A smile for all – Dentimut First 2025 Campaign
With Dentimut First, the Belgian solidarity-based mutual continues its mission to make healthcare accessible to everyone by offering dental care already included in the basic membership fee. And that’s something to smile about.
Approach
To break away from the usual codes of a sector often seen as serious and cold, MOJO Agency created a bold 360° campaign built around a powerful concept: 3D penguins, a symbol of solidarity and mutual support, humorously embodying the mutualist spirit of Solidaris Brabant.
A distinctive art direction, a friendly tone of voice, and meticulous 3D execution brought a smile to everyone’s face… even at the dentist.
Broadcasting
From streets to screens, the penguins took over Brussels and Flemish Brabant through outdoor displays, public transport, social media, YouTube, TV apps, and student partnerships with Student.be.
Results
With over 50,000 clicks driven to the Dentimut First landing page of Solidaris Brabant, the two campaigns reached 1.27 million people and generated 5.8 million impressions, all within a controlled €14,700 budget, achieving a highly efficient average CPC of €0.28.
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