Background
For undocumented migrants, for social justice
Their members, rooted across 164 organisations in 31 countries, uphold the human rights of undocumented migrants by providing a variety of activities from information and advice, mediation, legal aid, research, policy analysis, and advocacy.
Challenge
A new visual identity
A new visual identity and a complete graphic system were first developed to give PICUM a strong image in line with its values.
A vibrant colour palette and intersecting rounded lines convey the idea of movement, network, connection, diversity and dynamism to celebrate the fact that our planet and our territories are and always will be in motion.
Solution
A brand new website
We built a brand new website that is easy to navigate, shows the expanding breadth of PICUM’s work, and reflects ongoing conversations around undocumented people and “irregular migration“.
We wanted to give pride of place to the human dimension of the project, using videos, portraits and illustrations of migrants.
Effects and colours
Colour effects and glitter add fun and pride, while providing content of the utmost importance.
« PICUM worked with MOJO Agency to develop its new visual identity and create its website. It was crucial for us to work with an agency committed and in line with the values of our NGO. We are very happy with the work done together, MOJO Agency has identified our expectations to meet them in a fair and creative way. The team is warm, professional, attentive and knows how to provide the necessary advice for the proper development of the project. Thank you! »
CHLOË BOUVIER, MULTIMEDIA OFFICER – PICUM
