Background
When cinema awakens consciousness
At MOJO Agency, we believe that cinema can be a powerful driver of civic engagement. That’s why we’re proud to support Newframes pro bono — an ambitious Brussels-based initiative that uses film and public debate to shed light on the defining issues of our time, directly aligned with the United Nations Sustainable Development Goals: climate justice, digital surveillance, migration, democratic resilience, and more.
Designed to build bridges between art, politics, and civil society, the project targets a strategic audience: European institutions, NGOs, specialist media, and engaged citizens. This ambition is reflected in the calibre of its venues, including the European Parliament, and of its speakers, which include MEPs such as Brando Benifei and Marie Toussaint, civil society voices like Chloé Mikolajczak and Patrizia Heidegger, as well as representatives from the European Commission, including Sevim Aktas. The debates are moderated by respected journalists such as Elena Sánchez Nicolas, Editor-in-Chief of EU Observer, and supported by committed partners like The Shift and WWF.
Challenge
Designing Events for Democratic Dialogue
Newframes aims to transform each screening into a true public space for reflection on the most pressing issues of our time. It’s an ambitious challenge: making complex topics accessible without oversimplifying them, bringing together diverse audiences, and creating meaningful dialogue between institutions, citizens, and civil society, all within a format that is both thought-provoking and engaging. It’s within this context that we’ve been supporting the Newframes team since 2024.
Solution
A Strategic & Creative Partnership in Motion
Our collaboration began with a strategic deep dive: Who is the right audience? What makes an event truly impactful? Where should it happen, and how do we ensure people show up? From these foundations, we co-built a communication framework that includes:
- Direct engagement through our own network of contacts, carefully invited to align with each topic
- A full strategic roadmap for event impact
- A complete communication plan across diverse channels
- A ready-to-use content kit: branded social templates, outro video, animated logo
- Production of teaser, aftermovies and short social media capsules
Results
Building Momentum for Purposeful Cinema
With most events playing to a full house, and increasing engagement across platforms, Newframes is establishing itself as a key player in Brussels’ cultural and civic space. What began as a grassroots initiative is now becoming a recognised hub for those who believe cinema can do more than entertain, it can educate, mobilise, and connect. We’re grateful to the Newframes team for their trust, and proud to walk alongside them as this journey continues into 2025.
