Background
Empowering change through ethical finance
Founded in 2011, NewB is a Belgian cooperative offering ethical and sustainable financial alternatives. With a commitment to respecting people and the planet, NewB provides socially responsible insurance and investment products.
In 2024, NewB is reaffirming its values with a refreshed brand and a partnership with vdk banque to offer banking products aligned with its ethics. To announce this revival, we’ve been selected to create a multi-channel campaign highlighting NewB’s expanded range and continued dedication to responsible finance, reinforcing its role as a trusted financial alternative in Belgium.
Branding
A bold and vibrant new visual identity
While retaining the three recognisable features of its initial identity—representing the three types of NewB cooperators—the visual identity has been significantly revamped to reflect its resolutely optimistic values and commitment to a more sustainable world.
The typography has been modernised and softened. The colour palette has been streamlined, incorporating a mix of soothing neutrals and vibrant pop colours. Finally, a system of patterns has been devised to enhance the cooperative’s communications, media, and website.
Campaign
Three lines and the revolution continues
The campaign, entitled ‘On se relève pour la révolution bancaire’ (‘We’re getting back up for the banking revolution’), highlights NewB’s resurgence while reaffirming its commitment to providing a serious and sustainable alternative to the traditional financial system.
Running from the end of August to the end of September, the campaign will be featured across various platforms, including social media, video ads on Auvio and YouTube, radio spots on French-language web radios, and billboards in the streets of Brussels and Liège. It will also be showcased in the dedicated print magazines Médor, Imagine, and Wilfried.
