Context
Reinventing amfori’s digital ecosystem for a fair and sustainable world
amfori is a leading international business association committed to making global trade more open, fair, and sustainable. For over 40 years, it has helped thousands of companies strengthen the sustainability, resilience, and transparency of their supply chains.
Yet over time, its digital presence no longer reflected the scale and impact of its mission.
User experience had become complex, brand consistency was fragmented across multiple regional websites (global, Swiss, Chinese), and its communication lacked clarity in an evolving digital landscape.
That’s when amfori turned to MOJO Agency — not just to rebuild a website, but to modernise its entire digital and communication ecosystem, aligning its online presence with its purpose: “Making trade work for people and the planet.”
Our Approach
To drive this transformation, MOJO conducted a comprehensive 360° digital and brand audit covering every aspect of amfori’s ecosystem:
- SEO Audit (technical, semantic, and competitive) across 3,000+ URLs
- UX/UI Audit of over 130 pages and five key user profiles
- Verbal Identity Audit to clarify messaging, brand tone, and amfori’s unique value proposition
These insights informed a global digital strategy built around four pillars:
a unified storytelling framework, an intuitive UX architecture, a modernised design system, and a precise SEO migration plan to preserve authority.
In parallel, MOJO designed a content and media strategy to boost amfori’s visibility in key markets (Northern Europe, DACH, etc.), combining paid media, organic SEO, and strategic content creation.
A Reimagined Digital Experience
The new amfori.org now stands as the digital hub of the organisation — uniting its tools, resources, and audiences under a single, accessible, multilingual platform.
Our priorities:
- User Experience redesigned for clarity, simplicity, and engagement
- Modern visual identity blending institutional credibility and digital agility
- High-performance infrastructure with a Lighthouse score of 90+ (desktop)
- Seamless SEO migration with over 3,000 URLs redirected and zero traffic loss
- Multilingual integration, merging Swiss and Chinese websites into one global platform
Developed in a high-performance WordPress environment, the platform ensures both security and full editorial autonomy for amfori’s internal teams.
Digital Marketing & Visibility
Beyond the website, MOJO Agency supported amfori with targeted digital campaigns to amplify brand awareness and attract qualified traffic from key European audiences.
Objectives:
- Increase visibility and engagement across strategic markets
- Generate qualified leads and traffic to the new platform
- Strengthen amfori’s positioning as a global sustainability leader
Results:
- 6.3 million impressions across Europe (🇸🇪 🇩🇰 🇫🇮 🇳🇱 🇩🇪)
- 59,700 clicks to the new website
- €0.20 average CPC — strong cost efficiency
- +38% organic traffic growth within 3 months of launch
- SEO authority fully maintained post-migration
Each campaign combined data-driven insights, impactful visuals, and clear messaging — turning awareness into meaningful engagement.
Results & Impact
A global, modernised platform serving amfori’s sustainability mission
- Flawless technical and SEO performance, despite merging three international sites
- A cohesive verbal and visual identity, unifying tone and impact
- Enhanced visibility through high-performing digital campaigns
- A long-term strategic partnership, ensuring continuous optimisation and growth
“You are not the only ones who are very proud of our new website. It looks absolutely amazing!
A big and heartfelt thanks for the outstanding work, responsiveness, and collaborative spirit. The project was impressively well managed — with a successful launch just as we’d hoped for!”
Anke Meurrens, Head of Strategic Marketing & Communication, amfori
