Newsletter – October 2026
Autumn is here, and we have plenty to share.
This edition explores the power of collective voices: what member-based organisations can learn from each other, and how strategy and creativity can help important causes reach further.
We’re also sharing a few recent projects, one thing that caught our attention, and welcoming a new colleague to our strategy team.
Enjoy the read ☕️
Want people to join? Start with why you matter to them
The European Trade Union Confederation (ETUC) asked 55 member organisations how they are adapting to today’s challenges. Three lessons stand out for any organisation built around a community.
Europe deserves LESS
Reusable packaging was getting lost in a policy debate dominated by recycling. For RCTP, we reframed reuse around competitiveness, resilience and strategic autonomy, giving the issue a clearer place in the European conversation.
When did we forget?
Fairness, respect and listening to others are rules we learn as children. With the European Partnership for Democracy, we used that simple idea to create a Europe-wide campaign about the democratic values we can too easily take for granted.
When science is complex, clarity matters
Recarbonation is a complex scientific phenomenon with real policy implications. With the European Lime Association, we turned the science into a clear narrative that makes the evidence easier to understand and its relevance easier to grasp.
Meet Maël, our new Strategic Planner
Maël joins our strategy team with expertise in data and insights, narrative building and influencer strategy, bringing together behavioural science and storytelling to understand what makes people think, feel and act.
Working on something that deserves to travel further?
We’re always happy to exchange ideas, challenge a brief or simply have a coffee. If you’re rethinking your positioning, preparing a campaign or trying to make a complex issue easier to understand, come and talk to us.
Our latest articles
When collective voices carry further
Creating new narratives to shape the world of tomorrow.
