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Webflow is ideal for custom design, fast deployment, and full autonomy without coding.
WordPress offers advanced plugin flexibility but requires ongoing maintenance and updates.
At MOJO Agency, we recommend Webflow for impact-driven organisations and NGOs seeking a fast, secure, and beautifully designed website with professional SEO foundations.

No-code platforms like Webflow let you design a modern website without writing code.
Still, partnering with a specialised web agency ensures your site is SEO-optimised, secure, and aligned with your brand identity.

Common causes include:

• Missing Google Search Console submission (no indexing)
• “noindex” or “robots.txt” blocking
• Poorly optimised or duplicate content

Ensure your sitemap.xml, title tags, and meta descriptions are properly set up.

An effective site features intuitive navigation, essential pages (Home, About, Services, Contact, Blog), and visible CTAs.
Design your structure around user journeys, not internal logic.

A responsive site adapts seamlessly to all screens.
Webflow simplifies this process with flexible grid systems and real-time preview tools.

SEO (Search Engine Optimization) improves your website’s visibility on Google and other search engines through content quality, technical health, and backlinks.

• SEO = organic, long-term visibility built on quality and relevance.
• SEA = paid ads (Google Ads), fast but temporary results.

For a sustainable digital strategy, SEO and SEA work best together.

Focus on three pillars:

1. Content – keyword-rich, structured, valuable text.
2. Technical – speed, mobile-first, structured data.
3. Authority – quality backlinks from trusted sites.

MOJO Agency conducts full SEO audits and builds tailored optimisation plans.

Top reasons include:

• No global SEO strategy
• Thin or duplicated content
• Slow loading speed
• Lack of quality backlinks

An SEO audit helps prioritise improvements for stronger visibility.

• Google Search Console (indexing & queries)
• Google Analytics 4 (organic traffic insights)
• Ahrefs / SEMrush (keyword & backlink tracking)
  
• PageSpeed Insights (site performance metrics)

When your brand no longer reflects your mission, values, or market position.
A rebrand realigns perception and strengthens coherence across visual and verbal communication.

A great logo is simple, timeless, and distinctive.
It should express your mission and work across all media — from digital to print.

A brand guidelines (or style guide) defines your logo use, colours, typography, icons, and imagery rules.
It ensures consistent brand expression across all touchpoints.

Branding covers everything — visual identity, tone of voice, promise, and values.
It’s how your audience perceives and emotionally connects with your brand.

Align your visuals, tone, and behaviour.
Consistency builds trust, memorability, and brand equity.

It’s a structured plan defining how to reach your audiences with the right message, at the right time, through the right channels.

Your messages should express your mission and resonate with your target audience — clear, credible, and differentiating.

Context analysis → Goal setting → Positioning → Key messages → Channels → Action plan → Evaluation.

Adapt tone, visuals, and formats for each audience (citizens, partners, youth, companies).
Test, learn, and iterate to maximise engagement.

An agency offers strategic insight, creative cohesion, and professional execution.
At MOJO Agency, we design campaigns that drive social and environmental impact.

Video boosts attention, humanises your message, and increases conversions by up to 80%.
It’s also favoured by social algorithms.

Short, authentic, and subtitled videos: interviews, portraits, teasers, explainers.

Ask open questions, choose a quiet and bright location, use a quality microphone, and capture natural emotions.

High-quality visuals build trust, credibility, and emotional connection — essential for strong brand storytelling.

Host videos on YouTube, Vimeo, or embed them in Webflow.
Optimise file sizes for faster loading and better SEO performance.

A digital campaign promotes your brand online via channels like social media, Google Ads, or email marketing, to raise awareness, engagement, or conversions.

Set SMART objectives, define audiences, craft key messages, test formats, and optimise continuously.

Pending on your objectives:

• Meta Ads (Facebook/Instagram): brand awareness & engagement
  
• Google Ads: high-intent searches & conversions
• LinkedIn Ads: professional & B2B targeting
  
• Email marketing or influencer collaborations for niche goals

Be clear, empathetic, and user-focused.
Use strong CTAs like “Discover”, “Try now”, or “Contact us”.

It’s the full customer journey, from first interaction to final action (signup, purchase, contact).
Optimising it boosts conversion rates significantly.

UX (User Experience) focuses on creating intuitive, enjoyable digital journeys.
Good UX drives engagement, satisfaction, and conversions.

Simplify navigation, reduce form length, analyse user paths, and collect feedback via Hotjar or Google Analytics.

It ensures inclusivity for all users, including those with disabilities, and positively impacts SEO (WCAG-compliant sites rank better).

A responsive website automatically adapts content layout to any screen size for optimal readability.

Hotjar, Google Analytics, user testing sessions, heatmaps, or session recordings.

It’s how your brand speaks, serious, caring, inspiring, or bold.
It shapes emotional connection and defines your brand personality.

To ensure consistency across all communications and stand out in a crowded market.
A strong verbal identity makes your brand instantly recognisable.

Adjust vocabulary, sentence length, and formality level for each audience: B2B, youth, institutions, etc.

A short, memorable phrase that captures your brand’s essence and promise.

Be clear, authentic, and benefit-oriented.
At MOJO Agency, we help brands turn words into emotion and impact.

When it no longer aligns with your goals, audience expectations, or today’s technical standards.

A full update of design, content, site architecture, and technical performance.

Start with an audit, define goals, reorganise content, and plan a new UX structure.

You may lose rankings, encounter technical issues, or see lower conversions.
Always implement a 301 redirect SEO plan.

A web agency provides a proven process, strategic oversight, and ensures a seamless transition without performance loss.

Translate content, localise visuals and references, and collaborate with local partners to ensure cultural accuracy.

It widens your global audience and improves local SEO in each target country.
Use hreflang tags and dedicated URLs (e.g. /fr, /en, /nl).

It’s optimising multilingual content so Google shows the right version per region and language.

Weglot, Webflow CMS Multilingual, or WPML for WordPress.
For high quality, always use human-native review.

Centralise your global message, then adapt locally with cultural relevance.
At MOJO Agency, we collaborate with agencies and translators across Europe to ensure consistent international impact.