Background
An essential network facing the food paradox
The European Food Banks Federation (FEBA) plays a central role: fighting food insecurity while reducing waste. Active in over 30 countries, it brings together and supports national organisations that turn surplus into food aid. Beyond redistribution, FEBA carries a clear vision: building food systems that are fairer, more inclusive, and more sustainable.
Challenge
A renewed identity for a lasting legacy
Despite its impact and expertise, FEBA’s identity, particularly its website, struggled to reflect its professionalism and 40 years of history. It lacked the clarity and modernity needed to effectively engage key audiences: partners, members, policymakers, public opinion, donors, and volunteers within the network. As a leading federation, FEBA also needed to embody a role model for its members by offering communication that is both credible and inspiring.
Solution
Giving shape and voice to FEBA’s mission
We designed a modern, warm, and consistent visual and verbal identity. The creative concept was built around the image of an empty plate being filled, translated into circular patterns evoking both food and FEBA’s network. The updated colour palette, rooted in the sector, brings freshness and credibility. A full set of brand assets, along with a redesigned website, now ensures that FEBA communicates in a way that is clear, accessible, and impactful.
Results
Leading the way against hunger and waste
Today, FEBA stands on a clear, credible, and inspiring identity, aligned with its role as a reference point. Its new website translates this identity into a smooth user experience that highlights its data, stories, and audiences. Visibility has increased among European policymakers, partnerships have been strengthened, and FEBA now has a stronger voice to carry its ambition of a future without hunger or food waste.
