{"id":8027,"date":"2024-03-21T09:29:34","date_gmt":"2024-03-21T08:29:34","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=services&#038;p=8027"},"modified":"2024-03-21T09:29:34","modified_gmt":"2024-03-21T08:29:34","slug":"strategie-digitale","status":"publish","type":"services","link":"https:\/\/mojo-agency.org\/fr\/services\/marketing-digital\/strategie-digitale\/","title":{"rendered":"Strat\u00e9gie digitale"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Selon les objectifs choisis et le contexte de votre projet, nous \u00e9tablissons une strat\u00e9gie digitale en s\u00e9lectionnant les canaux pertinents, le type de message \u00e0 communiquer, le tone of voice, l\u2019audience \u00e0 cibler et enfin, le type de contenu \u00e0 promouvoir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avant de se plonger dans les services du digital marketing, , il est essentiel de mieux vous comprendre : votre histoire, vos challenges et vos besoins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La strat\u00e9gie que nous b\u00e2tissons prend appuie sur une s\u00e9rie d\u2019\u00e9l\u00e9ments :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus client : analyse SWOT, objectifs SMART, KPIs,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus marketing : buyer personas, audience, habitude de consommation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus media : pr\u00e9sence en ligne, customer journey, \u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Parall\u00e8lement, nous proc\u00e9derons \u00e0 un audit de votre pr\u00e9sence en ligne, en analysant vos canaux, vos audiences cibles, votre march\u00e9, vos concurrents, ce qui fonctionne ou non, \u2026 afin de mettre en place une strat\u00e9gie solide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre expertise couvre : META, TikTok, Snapchat, les campagnes Performance Max, ainsi que des partenariats avec des prestataires externes de diffusion sur des m\u00e9dias en ligne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un plan strat\u00e9gique et \u00e0 d\u00e9finir les canaux de communication ad\u00e9quats, sur base des observations faites pr\u00e9c\u00e9demment. Il est aussi important d\u2019\u00e9valuer les canaux existants et les ressources \u00e0 disposition. Ceci peut \u00eatre fait via le mod\u00e8le POEM (voir slide suivante).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plusieurs canaux peuvent \u00eatre activ\u00e9s en simultan\u00e9s selon le parcours utilisateur afin de viser les r\u00e9sultats escompt\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un autre \u00e9l\u00e9ment important de ce planning est de pr\u00e9voir un timing pr\u00e9cis de chaque touchpoint par canal et ainsi organiser au mieux le funnel de conversion.<\/span><\/p>\n","protected":false},"parent":6189,"menu_order":52,"template":"","class_list":["post-8027","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"<title>Strat\u00e9gie digitale - MOJO Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre expertise en mati\u00e8re de strat\u00e9gie digitale. 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