{"id":7179,"date":"2024-02-26T12:05:01","date_gmt":"2024-02-26T11:05:01","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=services&#038;p=7179"},"modified":"2024-02-26T12:05:01","modified_gmt":"2024-02-26T11:05:01","slug":"activation","status":"publish","type":"services","link":"https:\/\/mojo-agency.org\/fr\/services\/campagne-de-publicite-et-de-communication\/activation\/","title":{"rendered":"Activation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La strat\u00e9gie d&rsquo;activation de votre campagne est une \u00e9tape cruciale pour engager pleinement votre public cible. Elle repose sur plusieurs piliers cl\u00e9s, notamment la cr\u00e9ation d&rsquo;exp\u00e9riences, l&rsquo;utilisation judicieuse des m\u00e9dias sociaux pour encourager le partage et l&rsquo;engagement, les partenariats strat\u00e9giques avec des influenceurs ou des marques compl\u00e9mentaires, la cr\u00e9ation de contenu pertinent et engageant, ainsi que l&rsquo;activation communautaire pour impliquer activement les ambassadeurs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En fonction de vos objectifs, de vos cibles et de votre budget, nous d\u00e9ployons la campagne sur une combinaison de canaux Above The Line (ATL) et Below The Line (BTL). Les canaux ATL regroupent les m\u00e9dias dits \u2018de masse\u2019, pour remplir g\u00e9n\u00e9ralement des objectifs de notori\u00e9t\u00e9, et comprennent: la radio, la t\u00e9l\u00e9vision, les magazines ou journaux, l\u2019affichage public et le cin\u00e9ma. Les canaux BTL, eux, d\u00e9signent les canaux \u2018hors-m\u00e9dias\u2019, au contact direct de l\u2019audience vis\u00e9e pour inciter \u00e0 la conversion, et comprennent notamment les actions sur points de vente, le sponsoring, l&rsquo;\u00e9v\u00e9nementiel et les relations publiques et presse. S\u2019ajoutent ensuite les canaux Through The Line (TTL) qui regroupent les canaux pouvant \u00eatre attribu\u00e9s aux deux cat\u00e9gories selon l\u2019objectif poursuivi, et donc principalement les r\u00e9seaux sociaux et les autres canaux paid SEA.\u00a0\u00a0<\/span><\/p>\n","protected":false},"parent":6187,"menu_order":17,"template":"","class_list":["post-7179","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"<title>Activation - MOJO Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre expertise en mati\u00e8re d&#039;activation. 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