{"id":7175,"date":"2024-02-26T11:57:17","date_gmt":"2024-02-26T10:57:17","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=services&#038;p=7175"},"modified":"2024-02-26T11:57:17","modified_gmt":"2024-02-26T10:57:17","slug":"concept-creatif-conception-redaction-et-direction-artistique","status":"publish","type":"services","link":"https:\/\/mojo-agency.org\/fr\/services\/campagne-de-publicite-et-de-communication\/concept-creatif-conception-redaction-et-direction-artistique\/","title":{"rendered":"Concept cr\u00e9atif, conception-r\u00e9daction et direction artistique"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Une bonne campagne de communication est une campagne qui r\u00e9ussit \u00e0 d\u00e9livrer le message voulu de mani\u00e8re claire et limpide. Notre \u00e9quipe d\u2019experts vous accompagne pour cr\u00e9er des campagnes \u00e0 votre image. Responsable des \u00e9quipes de cr\u00e9atifs, le directeur de cr\u00e9ation coordonne et supervise les conceptions, r\u00e9alisations et ex\u00e9cutions de toutes les campagnes de l\u2019agence de fa\u00e7on \u00e0 donner une orientation coh\u00e9rente \u00e0 toutes les cr\u00e9ations d\u00e9terminant l\u2019image de l\u2019agence \u00e0 l\u2019ext\u00e9rieur. Il travaille en \u00e9troite collaboration avec le planner stat\u00e9giste et le concepteur-r\u00e9dacteur. Sp\u00e9cialiste de la cr\u00e9ation des slogans, des textes et messages selon l\u2019axe et le concept pr\u00e9alablement d\u00e9finis. Il travaille lui-m\u00eame en tandem avec le directeur artistique pour d\u00e9terminer les grandes orientations de la future campagne. Ce dernier est charg\u00e9 d&rsquo;encadrer la production (photo, vid\u00e9o, illustration, graphisme&#8230;).\u00a0<\/span><\/p>\n","protected":false},"parent":6187,"menu_order":15,"template":"","class_list":["post-7175","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"<title>Concept cr\u00e9atif, conception-r\u00e9daction et direction artistique - MOJO Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre expertise en concept cr\u00e9ative et r\u00e9daction. 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