{"id":7173,"date":"2024-02-26T11:50:41","date_gmt":"2024-02-26T10:50:41","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=services&#038;p=7173"},"modified":"2024-02-26T11:50:41","modified_gmt":"2024-02-26T10:50:41","slug":"plan-de-communication-et-plan-media","status":"publish","type":"services","link":"https:\/\/mojo-agency.org\/fr\/services\/campagne-de-publicite-et-de-communication\/plan-de-communication-et-plan-media\/","title":{"rendered":"Plan de communication et plan m\u00e9dia"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Une fois la strat\u00e9gie d\u00e9finie, nous \u00e9tablissons ensuite un plan de communication et un plan m\u00e9dia sur la p\u00e9riode de campagne et en prenant en compte l\u2019ensemble des canaux de communication identifi\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le plan de communication d\u00e9finit et r\u00e9f\u00e9rence l\u2019ensemble des actions de communication qui seront d\u00e9ploy\u00e9es tout au long de la campagne. Il d\u00e9taille \u00e9galement la r\u00e9partition du budget sur les diff\u00e9rents canaux:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les m\u00e9dias traditionnels : tv, radio, affichage, presse \u00e9crite, etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les m\u00e9dias digitaux : r\u00e9seaux sociaux, presse en ligne, vid\u00e9os, etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les supports dits \u00ab hors m\u00e9dia \u00bb : relations publiques\/ relations presse, salons et \u00e9v\u00e8nements, sponsoring, street marketing, publipostage.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Le plan m\u00e9dia, lui, se pr\u00e9sente sous la forme d\u2019une grille ou d\u2019un calendrier sur lequel nous d\u00e9finissons &#8211; en fonction du budget, des audiences et de la p\u00e9riode pr\u00e9alablement d\u00e9finis &#8211; les \u00e9l\u00e9ments suivants : la p\u00e9riode, les media, les supports (spot radio, encartage, parutions en format \u00bd de page,..), le nombre d\u2019insertions, de spots, de panneaux d\u2019affichages, de posts sponsoris\u00e9s\u2026, les dates et la dur\u00e9e de diffusion, le budget. Avec nos partenaires, nous nous chargeons \u00e9galement de n\u00e9gocier les tarifs publicitaires avec les m\u00e9dias, d&rsquo;acheter de l&rsquo;espace publicitaire au nom de l&rsquo;annonceur, de surveiller et d&rsquo;optimiser la diffusion des annonces en fonction des performances mesur\u00e9es, et enfin, de fournir des rapports d\u00e9taill\u00e9s sur les r\u00e9sultats de la campagne.<\/span><\/p>\n","protected":false},"parent":6187,"menu_order":13,"template":"","class_list":["post-7173","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"<title>Plan de communication et plan m\u00e9dia - MOJO Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre expertise en plan de communication et plan m\u00e9dia. 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