{"id":5765,"date":"2023-12-20T22:58:09","date_gmt":"2023-12-20T21:58:09","guid":{"rendered":"https:\/\/mojo-agency.org\/services\/identite-de-marque\/strategie-de-marque\/"},"modified":"2024-02-21T11:48:03","modified_gmt":"2024-02-21T10:48:03","slug":"strategie-de-marque","status":"publish","type":"services","link":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/","title":{"rendered":"Strat\u00e9gie de marque"},"content":{"rendered":"\n
A – Audit<\/h2>\n\n\n\n
Tout travail de branding d\u00e9bute par une phase d\u2019analyse. Nos experts en cr\u00e9ation de marque explorent votre \u00e9cosyst\u00e8me, \u00e9valuent votre positionnement actuel sur son march\u00e9 et identifient ses forces et faiblesses. Nous prenons en compte votre image de marque, votre proposition de valeur, votre cible et vos concurrents pour d\u00e9terminer les opportunit\u00e9s \u00e0 saisir et les d\u00e9fis \u00e0 relever. <\/p>\n\n\n\n
Nous \u00e9laborons ensuite une strat\u00e9gie de marque solide, v\u00e9ritable fil rouge de toutes vos futures actions marketing et communication. Cette strat\u00e9gie inclut la d\u00e9finition des objectifs, des messages cl\u00e9s, des audiences cibles et des canaux de communication les plus adapt\u00e9s. <\/p>\n\n\n\n
La plateforme de marque est un moyen formidable de se d\u00e9marquer de vos concurrents en affirmant votre proposition de valeur et votre personnalit\u00e9. Elle interroge les fondements de votre organisation :
– sa vision : fa\u00e7on de voir le monde, philosophie qui sous-tend le positionnement ; – sa mission : sa raison d\u2019\u00eatre (le probl\u00e8me auquel elle r\u00e9pond) ; – ses audiences : diff\u00e9rents publics auxquels l\u2019entit\u00e9 s\u2019adresse et pour qui elle met en \u0153uvre sa mission. On peut distinguer des cibles principales et des secondaires ; – sa promesse : engagement de la marque aupr\u00e8s de ses publics, contrat de confiance instaur\u00e9 ; – son ambition : position que l\u2019entit\u00e9 souhaite avoir, fa\u00e7on dont elle souhaite \u00eatre reconnue ; – ses valeurs : qualit\u00e9s principales qui vont justifier sa r\u00e9ussite ; – sa personnalit\u00e9 : traits de caract\u00e8re qui d\u00e9finissent la fa\u00e7on d\u2019\u00eatre, d\u2019agir, de communiquer.<\/p>\n\n\n\n
Retranscrite sous la forme d\u2019un brandbook, la plateforme de marque d\u00e9finit et formalise toutes les sp\u00e9cificit\u00e9s qui rendent votre marque unique. Elle constitue votre feuille de route \u00e0 chaque instant de la vie de votre marque. Que vous envisagiez de cr\u00e9er votre marque, que vous op\u00e9riez une r\u00e9flexion sur un re-positionnement ou que vous souhaitiez simplement clarifier vos prises de parole, la plateforme de marque constitue le socle de votre strat\u00e9gie de branding.<\/p>\n\n\n\n
\n \n \n \n \n <\/picture>\n <\/figure>\n <\/div>\n","protected":false},"parent":5742,"menu_order":5,"template":"","class_list":["post-5765","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"Strat\u00e9gie de marque - MOJO Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre expertise en mati\u00e8re de strat\u00e9gie de marque. Nous nous engageons \u00e0 vous proposer des solutions adapt\u00e9es \u00e0 vos objectifs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie de marque - MOJO Agency\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez notre expertise en mati\u00e8re de strat\u00e9gie de marque. Nous nous engageons \u00e0 vous proposer des solutions adapt\u00e9es \u00e0 vos objectifs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"MOJO Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AgencyMojo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-21T10:48:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mojoagency_\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/identite-de-marque\\\/strategie-de-marque\\\/\",\"url\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/identite-de-marque\\\/strategie-de-marque\\\/\",\"name\":\"Strat\u00e9gie de marque - MOJO Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/#website\"},\"datePublished\":\"2023-12-20T21:58:09+00:00\",\"dateModified\":\"2024-02-21T10:48:03+00:00\",\"description\":\"D\u00e9couvrez notre expertise en mati\u00e8re de strat\u00e9gie de marque. Nous nous engageons \u00e0 vous proposer des solutions adapt\u00e9es \u00e0 vos objectifs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/identite-de-marque\\\/strategie-de-marque\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/identite-de-marque\\\/strategie-de-marque\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/identite-de-marque\\\/strategie-de-marque\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Identit\u00e9 de marque\",\"item\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/identite-de-marque\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Strat\u00e9gie de marque\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/\",\"name\":\"MOJO Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/#organization\",\"name\":\"MOJO Agency\",\"url\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mojo-agency.org\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/MOJO_AGENCY.png\",\"contentUrl\":\"https:\\\/\\\/mojo-agency.org\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/MOJO_AGENCY.png\",\"width\":1080,\"height\":1080,\"caption\":\"MOJO Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/AgencyMojo\",\"https:\\\/\\\/x.com\\\/mojoagency_\",\"https:\\\/\\\/www.instagram.com\\\/mojoagency_\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCnh-i1u7JTuFl1ab5QoSRUA\",\"https:\\\/\\\/be.linkedin.com\\\/company\\\/mojo-agency\"]}]}<\/script>","yoast_head_json":{"title":"Strat\u00e9gie de marque - MOJO Agency","description":"D\u00e9couvrez notre expertise en mati\u00e8re de strat\u00e9gie de marque. Nous nous engageons \u00e0 vous proposer des solutions adapt\u00e9es \u00e0 vos objectifs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gie de marque - MOJO Agency","og_description":"D\u00e9couvrez notre expertise en mati\u00e8re de strat\u00e9gie de marque. Nous nous engageons \u00e0 vous proposer des solutions adapt\u00e9es \u00e0 vos objectifs.","og_url":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/","og_site_name":"MOJO Agency","article_publisher":"https:\/\/www.facebook.com\/AgencyMojo","article_modified_time":"2024-02-21T10:48:03+00:00","twitter_card":"summary_large_image","twitter_site":"@mojoagency_","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/","url":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/","name":"Strat\u00e9gie de marque - MOJO Agency","isPartOf":{"@id":"https:\/\/mojo-agency.org\/fr\/#website"},"datePublished":"2023-12-20T21:58:09+00:00","dateModified":"2024-02-21T10:48:03+00:00","description":"D\u00e9couvrez notre expertise en mati\u00e8re de strat\u00e9gie de marque. Nous nous engageons \u00e0 vous proposer des solutions adapt\u00e9es \u00e0 vos objectifs.","breadcrumb":{"@id":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/strategie-de-marque\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mojo-agency.org\/fr\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/mojo-agency.org\/fr\/services\/"},{"@type":"ListItem","position":3,"name":"Identit\u00e9 de marque","item":"https:\/\/mojo-agency.org\/fr\/services\/identite-de-marque\/"},{"@type":"ListItem","position":4,"name":"Strat\u00e9gie de marque"}]},{"@type":"WebSite","@id":"https:\/\/mojo-agency.org\/fr\/#website","url":"https:\/\/mojo-agency.org\/fr\/","name":"MOJO Agency","description":"","publisher":{"@id":"https:\/\/mojo-agency.org\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mojo-agency.org\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/mojo-agency.org\/fr\/#organization","name":"MOJO Agency","url":"https:\/\/mojo-agency.org\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mojo-agency.org\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/mojo-agency.org\/wp-content\/uploads\/2024\/02\/MOJO_AGENCY.png","contentUrl":"https:\/\/mojo-agency.org\/wp-content\/uploads\/2024\/02\/MOJO_AGENCY.png","width":1080,"height":1080,"caption":"MOJO Agency"},"image":{"@id":"https:\/\/mojo-agency.org\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AgencyMojo","https:\/\/x.com\/mojoagency_","https:\/\/www.instagram.com\/mojoagency_\/","https:\/\/www.youtube.com\/channel\/UCnh-i1u7JTuFl1ab5QoSRUA","https:\/\/be.linkedin.com\/company\/mojo-agency"]}]}},"_links":{"self":[{"href":"https:\/\/mojo-agency.org\/fr\/wp-json\/wp\/v2\/services\/5765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mojo-agency.org\/fr\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/mojo-agency.org\/fr\/wp-json\/wp\/v2\/types\/services"}],"up":[{"embeddable":true,"href":"https:\/\/mojo-agency.org\/fr\/wp-json\/wp\/v2\/services\/5742"}],"wp:attachment":[{"href":"https:\/\/mojo-agency.org\/fr\/wp-json\/wp\/v2\/media?parent=5765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2023\/12\/neom-vrbQpGoN8fw-unsplash-scaled.jpg\")
\n <\/picture>\n <\/figure>\n <\/div>\n\n\n\n![](\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2023\/12\/AssetsOxfam_8.jpg\")
\n <\/picture>\n <\/figure>\n <\/div>\n","protected":false},"parent":5742,"menu_order":5,"template":"","class_list":["post-5765","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"