{"id":10125,"date":"2026-06-25T13:48:11","date_gmt":"2026-06-25T11:48:11","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=services&#038;p=10125"},"modified":"2026-06-25T13:48:15","modified_gmt":"2026-06-25T11:48:15","slug":"cadre-de-mesure","status":"publish","type":"services","link":"https:\/\/mojo-agency.org\/fr\/services\/performance-et-impact\/cadre-de-mesure\/","title":{"rendered":"Cadre de mesure"},"content":{"rendered":"<p>Toute activit\u00e9 de communication pose la m\u00eame question fondamentale : comment savoir si elle a fonctionn\u00e9 ? L&#039;intuition ne suffit pas. Un tableau de bord rempli d&#039;indicateurs d\u00e9connect\u00e9s de ce qui compte r\u00e9ellement non plus.<\/p>\n<p>Nous construisons des cadres de mesure autour d&#039;un mod\u00e8le \u00e0 trois niveaux : Outputs, R\u00e9sultats et Impacts.<\/p>\n<p>Les Outputs capturent ce qui est diffus\u00e9 et re\u00e7u : les contenus publi\u00e9s, les emails envoy\u00e9s, les impressions g\u00e9n\u00e9r\u00e9es, les retomb\u00e9es obtenues. Les R\u00e9sultats examinent ce que votre audience fait avec cette communication : clics, partages, inscriptions, demandes, r\u00e9ponses directes. Les Impacts vont plus loin, en analysant comment votre communication fa\u00e7onne ce que votre audience croit, d\u00e9cide ou fait dans la dur\u00e9e.<\/p>\n<p>Sous chaque niveau, nous s\u00e9lectionnons les indicateurs les plus pertinents au regard de vos objectifs et de votre contexte. Tous les indicateurs ne m\u00e9ritent pas la m\u00eame attention. L&#039;objectif est de vous donner une lecture claire et honn\u00eate de vos performances, pour ajuster, progresser et prendre de meilleures d\u00e9cisions \u00e0 chaque \u00e9tape de votre communication.<\/p>\n","protected":false},"parent":10031,"menu_order":62,"template":"","class_list":["post-10125","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"<title>Cadre de mesure - MOJO Agency<\/title>\n<meta name=\"description\" content=\"Mesurer avec m\u00e9thode. Nous concevons des cadres de mesure qui relient objectifs, indicateurs et impact dans une approche coh\u00e9rente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mojo-agency.org\/fr\/services\/performance-et-impact\/cadre-de-mesure\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadre de mesure - MOJO Agency\" \/>\n<meta property=\"og:description\" content=\"Mesurer avec m\u00e9thode. Nous concevons des cadres de mesure qui relient objectifs, indicateurs et impact dans une approche coh\u00e9rente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mojo-agency.org\/fr\/services\/performance-et-impact\/cadre-de-mesure\/\" \/>\n<meta property=\"og:site_name\" content=\"MOJO Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AgencyMojo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T11:48:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mojoagency_\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/performance-et-impact\\\/cadre-de-mesure\\\/\",\"url\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/services\\\/performance-et-impact\\\/cadre-de-mesure\\\/\",\"name\":\"Cadre de mesure - MOJO Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mojo-agency.org\\\/fr\\\/#website\"},\"datePublished\":\"2026-06-25T11:48:11+00:00\",\"dateModified\":\"2026-06-25T11:48:15+00:00\",\"description\":\"Mesurer avec m\u00e9thode. 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