{"id":10045,"date":"2026-06-25T10:50:43","date_gmt":"2026-06-25T08:50:43","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=services&#038;p=10045"},"modified":"2026-06-25T10:50:46","modified_gmt":"2026-06-25T08:50:46","slug":"analyse-de-reputation","status":"publish","type":"services","link":"https:\/\/mojo-agency.org\/fr\/services\/analyses-et-strategie\/analyse-de-reputation\/","title":{"rendered":"Analyse de r\u00e9putation"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Une image de marque ne se d\u00e9cr\u00e8te pas, elle se constate. Pour piloter efficacement votre strat\u00e9gie, vous devez mesurer l&rsquo;\u00e9cart entre l&rsquo;image que votre organisation souhaite projeter et la r\u00e9putation qu&rsquo;elle d\u00e9tient r\u00e9ellement. Dans un \u00e9cosyst\u00e8me num\u00e9rique o\u00f9 la parole est d\u00e9centralis\u00e9e, votre marque ne vous appartient plus tout \u00e0 fait : elle est la somme de ce qui se dit sur elle. N\u00e9gliger ce d\u00e9calage, c&rsquo;est s&rsquo;exposer \u00e0 une perte de cr\u00e9dibilit\u00e9, ou \u00e0 une dissonance entre votre discours et la r\u00e9alit\u00e9 v\u00e9cue par vos publics.<\/p>\n<p>Pour vous donner une lecture objective de votre empreinte, nous conduisons un audit approfondi de votre pr\u00e9sence num\u00e9rique. Nous passons au crible les mentions presse, la tonalit\u00e9 des commentaires, les r\u00e9actions sociales et les avis de vos audiences, pour dresser un instantan\u00e9 fid\u00e8le de la perception actuelle de votre organisation. Au-del\u00e0 du diagnostic, cette analyse fait appara\u00eetre les points de friction \u00e0 corriger et, surtout, les leviers d&rsquo;opinion spontan\u00e9s sur lesquels vous pouvez vous appuyer pour construire une image de marque ancr\u00e9e dans une perception publique authentique.<\/p>\n","protected":false},"parent":10025,"menu_order":60,"template":"","class_list":["post-10045","services","type-services","status-publish","hentry"],"acf":[],"yoast_head":"<title>Analyse de r\u00e9putation - MOJO Agency<\/title>\n<meta name=\"description\" content=\"Mesurer la perception de votre organisation. 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