{"id":9638,"date":"2026-01-28T17:27:40","date_gmt":"2026-01-28T16:27:40","guid":{"rendered":"https:\/\/mojo-agency.org\/case\/solidaris-brabant-hospimut\/"},"modified":"2026-04-07T09:05:21","modified_gmt":"2026-04-07T07:05:21","slug":"solidaris-brabant-hospimut","status":"publish","type":"case","link":"https:\/\/mojo-agency.org\/fr\/case\/solidaris-brabant-hospimut\/","title":{"rendered":"Solidaris Brabant – Hospimut"},"content":{"rendered":"\n
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Context<\/strong>e<\/h6>\n\n\n\n

Anticiper l\u2019in\u00e9vitable en rendant l\u2019assurance hospitalisation simple, accessible et rassurante.<\/strong><\/h2>\n\n\n\n

L\u2019assurance hospitalisation est largement connue, mais rarement prioritaire.
Per\u00e7ue comme co\u00fbteuse ou inutile tant qu\u2019aucun \u00e9v\u00e9nement ne survient, la d\u00e9cision de souscription est souvent repouss\u00e9e. Jusqu\u2019au jour o\u00f9 l\u2019hospitalisation devient une r\u00e9alit\u00e9 concr\u00e8te, pour soi ou pour un proche.<\/p>\n\n\n\n

Solidaris Brabant souhaitait sortir de cette logique de r\u00e9action tardive et repositionner Hospimut comme une solution de pr\u00e9vention \u00e9vidente, accessible et sans surprise, port\u00e9e par la confiance d\u2019une mutuelle de r\u00e9f\u00e9rence.<\/p>\n<\/div><\/section>\n\n\n\n

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<\/div>\n\n\n\n
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Insight strat\u00e9gique<\/strong><\/h6>\n\n\n\n

Normaliser la protection avant que l\u2019urgence ne s\u2019impose<\/strong><\/h2>\n\n\n\n

Les publics savent que l\u2019hospitalisation est in\u00e9vitable \u00e0 long terme, mais restent dans une forme de d\u00e9ni tant que rien ne les confronte directement au risque.<\/p>\n\n\n\n

L\u2019enjeu n\u2019\u00e9tait donc pas d\u2019alerter, mais de normaliser la protection, en rendant le choix simple et rationnel, avant que l\u2019urgence ne s\u2019impose.<\/p>\n<\/div><\/section>\n\n\n\n

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Approche<\/strong><\/h6>\n\n\n\n

Traiter l\u2019in\u00e9vitable avec clart\u00e9 et r\u00e9assurance<\/strong><\/h2>\n\n\n\n

MOJO Agency a d\u00e9velopp\u00e9 une communication claire et assum\u00e9e, qui traite l\u2019in\u00e9vitable sans dramatisation.<\/p>\n\n\n\n

Le message central repose sur une id\u00e9e simple : l\u2019hospitalisation arrivera t\u00f4t ou tard, autant \u00eatre couvert avant.<\/p>\n\n\n\n

Le ton se veut direct, humain et rassurant. L\u2019humour est pr\u00e9sent avec retenue, au service de la compr\u00e9hension du message et de la cr\u00e9dibilit\u00e9 de l\u2019offre. Les visuels 3D permettent d\u2019ancrer cette approche dans un univers accessible et m\u00e9morisable, sans tomber dans les codes anxiog\u00e8nes du secteur.<\/p>\n<\/div><\/section>\n\n\n\n

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Diffusion<\/strong><\/h6>\n\n\n\n

Un d\u00e9ploiement multi-canal structur\u00e9 en full funnel<\/strong><\/h2>\n\n\n\n

La campagne a \u00e9t\u00e9 d\u00e9ploy\u00e9e \u00e0 large \u00e9chelle en funnel de 3 phases (notori\u00e9t\u00e9, consid\u00e9ration et conversion), avec une coh\u00e9rence forte entre les supports : Affichage OOH, Trams, bus et trambus, Spot radio, Campagnes digitales sur Meta, Google Search, YouTube et Display, et une Landing page d\u00e9di\u00e9e.<\/p>\n<\/div><\/section>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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R\u00e9sultats<\/strong><\/h6>\n\n\n\n

Des performances m\u00e9dia solides port\u00e9es par un message pr\u00e9ventif clair<\/strong><\/h2>\n\n\n\n

Avec 66 371 clics g\u00e9n\u00e9r\u00e9s vers la landing page Hospimut, la campagne a touch\u00e9 850 000 personnes et g\u00e9n\u00e9r\u00e9 8,1 millions d\u2019impressions, pour un budget ma\u00eetris\u00e9 de 14 500 \u20ac. <\/p>\n\n\n\n

Les performances m\u00e9dia confirment l\u2019efficacit\u00e9 de la strat\u00e9gie de diffusion, avec un CPC moyen de 0,21 \u20ac et un CPM de 1,79 \u20ac, soulignant la pertinence de l\u2019approche strat\u00e9gique et cr\u00e9ative.of \u20ac14,500.<\/p>\n<\/div><\/section>\n","protected":false},"featured_media":9591,"menu_order":2,"template":"","format":"standard","categories":[181,154,149],"sector":[162],"purpose":[],"territory":[244],"client":[1192],"class_list":["post-9638","case","type-case","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne-fr","category-marketing-digital-fr","category-web-fr","sector-sante-fr","territory-europe-fr","client-solidaris-brabant"],"acf":[],"yoast_head":"Campagne 360\u00b0 Hospimut pour Solidaris Brabant | MOJO Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment MOJO Agency a repositionn\u00e9 Hospimut pour Solidaris Brabant gr\u00e2ce \u00e0 une campagne ax\u00e9e sur la protection avant 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