{"id":9260,"date":"2025-09-23T09:24:22","date_gmt":"2025-09-23T07:24:22","guid":{"rendered":"https:\/\/mojo-agency.org\/case\/france-shotokan\/"},"modified":"2026-02-04T14:21:30","modified_gmt":"2026-02-04T13:21:30","slug":"france-shotokan","status":"publish","type":"case","link":"https:\/\/mojo-agency.org\/fr\/case\/france-shotokan\/","title":{"rendered":"France Shotokan"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/12\/02_ECRAN-LOGO-1920.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong>Contexte<\/strong><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un h\u00e9ritage vivant, accessible \u00e0 tous<\/strong><\/h2>\n\n\n\n<p>Depuis plus de 60 ans, France Shotokan perp\u00e9tue l\u2019enseignement du ma\u00eetre Tsutomu Ohshima (1930\u20132018), reconnu pour son exigence technique et sa vision du karat\u00e9 comme art de vie. Pr\u00e9sente partout en France avec 50 dojos, l\u2019association repose sur des b\u00e9n\u00e9voles passionn\u00e9s qui transmettent leur art en rendant la pratique accessible \u00e0 toutes et tous. L\u2019enjeu : continuer \u00e0 attirer de nouveaux membres et faire conna\u00eetre le karat\u00e9 Shotokan dans toute sa richesse, au-del\u00e0 de sa dimension sportive.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"1081\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/01.gif\" alt=\"\" class=\"wp-image-9216\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"1081\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02.png\" alt=\"\" class=\"wp-image-9218\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02.png 1899w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-300x171.png 300w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-1024x583.png 1024w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-768x437.png 768w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-1536x874.png 1536w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-123x70.png 123w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-246x140.png 246w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-625x356.png 625w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-1250x712.png 1250w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-1230x700.png 1230w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-931x530.png 931w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-750x427.png 750w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/02-1285x731.png 1285w\" sizes=\"auto, (max-width: 1899px) 100vw, 1899px\" \/><\/figure>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00e9server les racines, parler \u00e0 l\u2019avenir<\/strong><\/h2>\n\n\n\n<p>Comment incarner cet h\u00e9ritage tout en le projetant vers l\u2019avenir ? Notre d\u00e9fi \u00e9tait double :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Montrer que le karat\u00e9 Shotokan est bien plus qu\u2019un sport \u2013 une v\u00e9ritable discipline de l\u2019esprit, fond\u00e9e sur le respect, la rigueur et la transmission.<\/li>\n\n\n\n<li>Moderniser l\u2019image de France Shotokan pour parler \u00e0 la nouvelle g\u00e9n\u00e9ration, sans trahir ses racines ni diluer son excellence technique.<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/12\/01_ECRAN-PC-1920.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"1081\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03.png\" alt=\"\" class=\"wp-image-9220\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03.png 1899w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-300x171.png 300w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-1024x583.png 1024w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-768x437.png 768w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-1536x874.png 1536w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-123x70.png 123w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-246x140.png 246w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-625x356.png 625w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-1250x712.png 1250w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-1230x700.png 1230w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-931x530.png 931w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-750x427.png 750w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/03-1285x731.png 1285w\" sizes=\"auto, (max-width: 1899px) 100vw, 1899px\" \/><\/figure>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong>Solution<\/strong><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quand la tradition rencontre le design moderne<\/strong><\/h2>\n\n\n\n<p>Nous avons repens\u00e9 l\u2019identit\u00e9 de France Shotokan en fusionnant la force de la tradition et la clart\u00e9 du design moderne.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un logo raffin\u00e9, qui conserve le tigre embl\u00e9matique tout en lui donnant plus de force et de contraste.<\/li>\n\n\n\n<li>Une palette fid\u00e8le \u00e0 l\u2019h\u00e9ritage : rouge, noir, blanc et beige.<\/li>\n\n\n\n<li>Une typographie audacieuse et pr\u00e9cise, en \u00e9cho \u00e0 la rigueur de chaque kata.<\/li>\n\n\n\n<li>Un site web totalement reconstruit, fluide et intuitif, offrant une exp\u00e9rience optimale sur tous les \u00e9crans, tout est pens\u00e9 pour simplifier l\u2019acc\u00e8s et valoriser la pratique.<\/li>\n\n\n\n<li>Une campagne digitale nationale et un kit d\u2019affiches locales permettant \u00e0 chaque dojo de communiquer efficacement dans sa ville.<\/li>\n<\/ul>\n\n\n\n<p>Chaque \u00e9l\u00e9ment rend hommage aux racines de l\u2019art martial tout en ouvrant la voie \u00e0 une communication moderne, claire et engageante.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"1081\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04.png\" alt=\"\" class=\"wp-image-9222\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04.png 1899w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-300x171.png 300w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-1024x583.png 1024w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-768x437.png 768w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-1536x874.png 1536w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-123x70.png 123w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-246x140.png 246w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-625x356.png 625w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-1250x712.png 1250w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-1230x700.png 1230w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-931x530.png 931w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-750x427.png 750w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/04-1285x731.png 1285w\" sizes=\"auto, (max-width: 1899px) 100vw, 1899px\" \/><\/figure>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong>Resultats<\/strong><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une identit\u00e9 renforc\u00e9e, tourn\u00e9e vers demain<\/strong><\/h2>\n\n\n\n<p>France Shotokan rayonne aujourd\u2019hui avec une identit\u00e9 plus forte, la tradition reste intacte, mais l\u2019\u00e9nergie est tourn\u00e9e vers l\u2019avenir : ouvrir les portes du karat\u00e9 \u00e0 une nouvelle g\u00e9n\u00e9ration.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"1081\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08.png\" alt=\"\" class=\"wp-image-9236\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08.png 1899w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-300x171.png 300w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-1024x583.png 1024w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-768x437.png 768w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-1536x874.png 1536w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-123x70.png 123w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-246x140.png 246w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-625x356.png 625w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-1250x712.png 1250w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-1230x700.png 1230w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-931x530.png 931w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-750x427.png 750w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/08-1285x731.png 1285w\" sizes=\"auto, (max-width: 1899px) 100vw, 1899px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"1081\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/09.gif\" alt=\"\" class=\"wp-image-9238\"\/><\/figure>\n","protected":false},"featured_media":9235,"menu_order":11,"template":"","format":"standard","categories":[1257,181,149],"sector":[160],"purpose":[],"territory":[244],"client":[1315],"class_list":["post-9260","case","type-case","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-fr","category-campagne-fr","category-web-fr","sector-education-fr","territory-europe-fr","client-france-shotokan-fr"],"acf":[],"yoast_head":"<title>Aff\u00fbter son corps, aiguiser son mental Karate Shotokan | MOJO Agency<\/title>\n<meta name=\"description\" content=\"MOJO Agency r\u00e9invente l\u2019identit\u00e9 de France Shotokan : une image modernis\u00e9e, un site repens\u00e9 et une campagne 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