{"id":9184,"date":"2025-09-05T15:31:47","date_gmt":"2025-09-05T13:31:47","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=case&#038;p=9184"},"modified":"2026-01-13T12:16:04","modified_gmt":"2026-01-13T11:16:04","slug":"newframes","status":"publish","type":"case","link":"https:\/\/mojo-agency.org\/fr\/case\/newframes\/","title":{"rendered":"NEWFRAMES"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/CASE-NEWFRAMES-MASH-UP.mp4\" playsinline><\/video><\/figure>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong>Contexte<\/strong><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le cin\u00e9ma qui \u00e9veille les consciences<\/strong><\/h2>\n\n\n\n<p>Chez MOJO Agency, nous croyons que le cin\u00e9ma peut \u00eatre un puissant levier d\u2019engagement citoyen. C\u2019est dans cette logique que nous accompagnons pro bono Newframes, une initiative bruxelloise ambitieuse qui mobilise le film et le d\u00e9bat public pour \u00e9clairer les grands enjeux de notre \u00e9poque, en lien direct avec les Objectifs de D\u00e9veloppement Durable des Nations Unies : justice climatique, surveillance num\u00e9rique, migrations, r\u00e9silience d\u00e9mocratique, etc.<\/p>\n\n\n\n<p>Pens\u00e9 pour cr\u00e9er des ponts entre art, politique et soci\u00e9t\u00e9 civile, le projet s\u2019adresse \u00e0 une audience strat\u00e9gique : institutions europ\u00e9ennes, ONG, m\u00e9dias sp\u00e9cialis\u00e9s et citoyens engag\u00e9s. Cette ambition se refl\u00e8te aussi dans la qualit\u00e9 des lieux, comme le Parlement europ\u00e9en, et des intervenant\u00b7es, parmi lesquels des eurod\u00e9put\u00e9\u00b7es comme Brando Benifei et Marie Toussaint, des figures de la soci\u00e9t\u00e9 civile telles que Chlo\u00e9 Mikolajczak ou Patrizia Heidegger, ainsi que des repr\u00e9sentantes de la Commission europ\u00e9enne, comme Sevim Aktas. Les d\u00e9bats sont anim\u00e9s par des journalistes reconnues, dont Elena S\u00e1nchez Nicolas, r\u00e9dactrice en chef de EU Observer, et soutenus par des partenaires engag\u00e9s comme The Shift ou le WWF.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1952\" height=\"1098\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32.png\" alt=\"\" class=\"wp-image-9085\" style=\"object-fit:cover\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32.png 1952w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-300x169.png 300w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-1024x576.png 1024w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-768x432.png 768w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-1536x864.png 1536w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-124x70.png 124w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-249x140.png 249w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-625x352.png 625w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-1250x703.png 1250w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-1244x700.png 1244w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-942x530.png 942w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-1920x1080.png 1920w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-750x422.png 750w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-29-a-15.01.32-1285x723.png 1285w\" sizes=\"auto, (max-width: 1952px) 100vw, 1952px\" \/><\/figure>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong><strong>Challenge<\/strong><\/strong><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des \u00e9v\u00e9nements pour nourrir le dialogue d\u00e9mocratique<\/strong><\/h2>\n\n\n\n<p>L\u2019ambition de Newframes est de transformer chaque projection en un v\u00e9ritable espace public de r\u00e9flexion autour des enjeux les plus urgents de notre \u00e9poque. Cela implique un d\u00e9fi de taille : rendre ces sujets accessibles sans les simplifier, rassembler des publics tr\u00e8s diff\u00e9rents, et r\u00e9ussir \u00e0 faire dialoguer institutions, citoyens et soci\u00e9t\u00e9 civile dans un format \u00e0 la fois exigeant et mobilisateur. C\u2019est dans ce contexte que nous accompagnons depuis 2024&nbsp; l\u2019\u00e9quipe de Newframes.<\/p>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2026\/01\/FIDES-EXTRAIT-TOTAL-TRUST_BRANDO-1080.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/12\/FIDES-EXTRAIT-FLOW-MARIE-1080.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2026\/01\/FIDES-EXTRAIT-IN-THE-REARVIEW_MARTA-1080.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong><strong><strong>Solution<\/strong><\/strong><\/strong><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Une alliance strat\u00e9gique et cr\u00e9ative&nbsp;<\/strong><\/strong><\/h2>\n\n\n\n<p>Notre collaboration a commenc\u00e9 par un vrai travail de fond strat\u00e9gique : Qui voulons-nous toucher ? Qu\u2019est-ce qui rend un \u00e9v\u00e9nement r\u00e9ellement impactant ? O\u00f9 l\u2019organiser, et comment s\u2019assurer que le public soit au rendez-vous ? <\/p>\n\n\n\n<p>\u00c0 partir de ces r\u00e9flexions, nous avons co-construit un cadre de communication complet, comprenant : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une mobilisation directe via notre propre r\u00e9seau de contacts, soigneusement s\u00e9lectionn\u00e9s en lien avec les th\u00e9matiques abord\u00e9es.<\/li>\n\n\n\n<li>Une feuille de route strat\u00e9gique pour maximiser l\u2019impact des \u00e9v\u00e9nements.<\/li>\n\n\n\n<li>Un plan de communication multicanal structur\u00e9<\/li>\n\n\n\n<li>Un kit de contenus pr\u00eat \u00e0 l\u2019emploi : templates social media, vid\u00e9o de fin, logo anim\u00e9<\/li>\n\n\n\n<li>La production de teasers, d\u2019aftermovies et de capsules courtes pour les r\u00e9seaux sociaux<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18.jpg\" alt=\"\" class=\"wp-image-9089\" style=\"object-fit:cover;width:2040px;height:1020px\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18.jpg 2048w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-300x200.jpg 300w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-1024x683.jpg 1024w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-768x512.jpg 768w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-1536x1024.jpg 1536w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-105x70.jpg 105w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-210x140.jpg 210w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-625x417.jpg 625w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-1250x833.jpg 1250w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-1050x700.jpg 1050w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-795x530.jpg 795w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-1920x1280.jpg 1920w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-750x500.jpg 750w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/FIDES_TOTAL-TRUST_18-1285x856.jpg 1285w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1037\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774.jpg\" alt=\"\" class=\"wp-image-9361\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774.jpg 2048w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-300x152.jpg 300w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-1024x519.jpg 1024w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-768x389.jpg 768w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-1536x778.jpg 1536w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-138x70.jpg 138w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-276x140.jpg 276w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-625x316.jpg 625w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-1250x633.jpg 1250w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-1382x700.jpg 1382w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-1047x530.jpg 1047w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-1920x972.jpg 1920w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-750x380.jpg 750w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/09\/SA702774-1285x651.jpg 1285w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong><strong><strong>R<\/strong><\/strong><\/strong>\u00e9sultats<\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>La mont\u00e9e en puissance d\u2019un cin\u00e9ma engag\u00e9<\/strong><\/strong><\/h2>\n\n\n\n<p>Avec des \u00e9v\u00e9nements souvent complets et une audience en constante croissance sur les r\u00e9seaux, Newframes s\u2019impose comme un acteur incontournable de la sc\u00e8ne culturelle et citoyenne bruxelloise.<\/p>\n\n\n\n<p>N\u00e9 d\u2019une vision forte et d\u2019une volont\u00e9 collective, le projet s\u2019est rapidement affirm\u00e9 comme un lieu de r\u00e9f\u00e9rence pour celles et ceux qui croient que le cin\u00e9ma peut faire bien plus qu\u2019\u00e9mouvoir : il peut \u00e9duquer, mobiliser et rassembler.<\/p>\n\n\n\n<p>Un grand merci \u00e0 l\u2019\u00e9quipe de Newframes pour leur confiance \u2014 nous sommes fiers de cheminer \u00e0 leurs c\u00f4t\u00e9s dans cette aventure qui se poursuit en 2025.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/SA702664.jpg\" alt=\"\" class=\"wp-image-9091\" style=\"object-fit:cover;width:2040px;height:1016px\" srcset=\"https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/SA702664.jpg 2048w, https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/SA702664-300x169.jpg 300w, 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https:\/\/mojo-agency.org\/wp-content\/uploads\/2025\/08\/SA702664-1285x723.jpg 1285w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n","protected":false},"featured_media":9099,"menu_order":13,"template":"","format":"standard","categories":[182,153,2],"sector":[174],"purpose":[228],"territory":[244],"client":[1312],"class_list":["post-9184","case","type-case","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique-fr","category-photo-video-fr","category-evenement-fr","sector-culture-fr","purpose-mojo-for-good-fr","territory-europe-fr","client-newframes-fr"],"acf":[],"yoast_head":"<title>Mobiliser le pouvoir du cin\u00e9ma pour \u00e9largir les perspectives | MOJO Agency<\/title>\n<meta name=\"description\" content=\"MOJO Agency accompagne Newframes, une initiative bruxelloise qui combine cin\u00e9ma et d\u00e9bat pour \u00e9veiller les consciences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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