{"id":4883,"date":"2023-09-29T10:16:11","date_gmt":"2023-09-29T08:16:11","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=case&p=4883"},"modified":"2026-03-26T12:26:03","modified_gmt":"2026-03-26T11:26:03","slug":"hub-brussels","status":"publish","type":"case","link":"https:\/\/mojo-agency.org\/fr\/case\/hub-brussels\/","title":{"rendered":"Brussels’ Boutique"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n
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Contexte<\/h6>\n\n\n\n
\n

Promouvoir le meilleur de Bruxelles sur la sc\u00e8ne britannique<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n

hub.brussels, l’Agence Bruxelloise pour l’Accompagnement d’Entreprise, nous a contact\u00e9s pour les aider \u00e0 promouvoir une s\u00e9lection de marques bruxelloises – des secteurs de l’alimentation et des boissons, de la mode et de l’artisanat – aupr\u00e8s du public professionnel britannique, dans le contexte post-Brexit.<\/p>\n<\/div><\/section>\n\n\n\n

\n
Challenge<\/h6>\n\n\n\n

Un site web \u00e0 l’image anticonformiste de Bruxelles<\/strong><\/h2>\n\n\n\n

Afin de faire conna\u00eetre les marques bruxelloises au public professionnel britannique, nous avons imagin\u00e9 une campagne multicanale, compos\u00e9e d\u2019un volet digital (site internet, SEA) et d\u2019actions physiques (coffret d\u00e9couverte).<\/p>\n\n\n\n

Un site internet d\u00e9di\u00e9 \u00e0 la campagne a \u00e9t\u00e9 d\u00e9velopp\u00e9 dans le but de pr\u00e9senter l’ensemble des marques participantes \u00e0 l’op\u00e9ration, d\u2019inviter les distributeurs anglais \u00e0 entrer en contact avec les marques et de les aider \u00e0 trouver des informations pratiques relatives \u00e0 l’importation post-Brexit et aux \u00e9v\u00e9nements \u00e0 ne pas manquer.<\/p>\n\n\n\n

Le design du site Brussels Boutique, inspir\u00e9 de la nouvelle identit\u00e9 visuelle de la Ville de Bruxelles d\u00e9velopp\u00e9e par l’agence am\u00e9ricaine Resonance Consultancy<\/a> et l’agence belge Sto\u00ebmp<\/a>, joue avec des codes visuels \u00e0 la fois bold et directs, lisibles et \u00e9l\u00e9gants en m\u00ealant des typographies serif et sans serif.<\/p>\n\n\n\n

Nous avons appliqu\u00e9 les trois couleurs de la charte graphique \u00e0 l’ensemble du site web de mani\u00e8re \u00e0 ce que toutes les sections soient bien d\u00e9finies et que le texte affich\u00e9 soit mis en valeur. La mise en page joue avec l’alignement des \u00e9l\u00e9ments et la taille des titres bold et directs, afin de hi\u00e9rarchiser et dynamiser les messages. <\/p>\n<\/div><\/section>\n\n\n\n

\n
\n
Solution<\/h6>\n\n\n\n

Nous avons opt\u00e9 pour une approche ludique et pragmatique pour rythmer l\u2019exp\u00e9rience des visiteurs tout en facilitant l\u2019acc\u00e8s aux contenus. Les animations et les effets de survol sur les images, les titres et les boutons viennent apporter du dynamisme, avec un jeu visuel sur le \u00ab\u00a0U\u00a0\u00bb, en clin d’\u0153il \u00e0 la nouvelle identit\u00e9 graphique de Bruxelles.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n\n\n\n

\n
\n

Nous avons soigneusement pens\u00e9 l’adaptabilit\u00e9 du site web sur format mobile pour une exp\u00e9rience fluide \u00e0 travers tous les appareils. <\/p>\n<\/div><\/section>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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\u00c0 la conqu\u00eate du march\u00e9 anglais<\/strong><\/h2>\n\n\n\n

Pour promouvoir le secteur de l’alimentation et des boissons, nous avons imagin\u00e9 un \u201ccoffret d\u00e9couverte\u201d, envoy\u00e9 aux distributeurs anglais vis\u00e9s, avec une s\u00e9lection de produits bruxellois.<\/p>\n<\/div><\/section>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

Afin de maximiser le succ\u00e8s de la campagne, une strat\u00e9gie digitale<\/a> a \u00e9galement \u00e9t\u00e9 d\u00e9ploy\u00e9e sur LinkedIn pour toucher les audiences vis\u00e9es.<\/p>\n<\/div><\/section>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

\u00ab Nous avons choisi MOJO Agency pour mener \u00e0 bien notre campagne de communication visant \u00e0 promouvoir les exportateurs bruxellois au Royaume-Uni. Ce projet repr\u00e9sentait \u00e9galement l’une de nos premi\u00e8res campagnes avec la nouvelle marque \u00ab\u00a0Brussels\u00a0\u00bb sur la sc\u00e8ne internationale. Nous tenons \u00e0 souligner le professionnalisme de leur \u00e9quipe, leur cr\u00e9ativit\u00e9 et leur engagement \u00e0 maximiser l’impact de leur travail. MOJO Agency a r\u00e9ussi \u00e0 s’approprier et \u00e0 int\u00e9grer nos nouveaux \u00e9l\u00e9ments marketing sur un march\u00e9 qu’il n’avait pas encore explor\u00e9. Le projet \u00e9tait complexe et MOJO Agency l’a relev\u00e9 avec talent gr\u00e2ce \u00e0 un travail approfondi en interne et une communication constante avec notre \u00e9quipe. \u00bb<\/p>\nGEOFFROY MARSILY, BREXIT ADJUSTMENT RESERVE OFFICER, <\/strong>hub.brussels<\/cite><\/blockquote>\n","protected":false},"featured_media":9673,"menu_order":35,"template":"","format":"standard","categories":[181,154,149],"sector":[225],"purpose":[],"territory":[244],"client":[280],"class_list":["post-4883","case","type-case","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne-fr","category-marketing-digital-fr","category-web-fr","sector-institutions-fr","territory-europe-fr","client-hub-brussels-fr"],"acf":[],"yoast_head":"hub.brussels et le meilleur de Bruxelles au UK | MOJO Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre campagne pour hub.brussels ainsi que le nouveau site pour promouvoir le meilleur de Bruxelles sur la sc\u00e8ne 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