{"id":1219,"date":"2021-11-09T11:45:06","date_gmt":"2021-11-09T10:45:06","guid":{"rendered":"https:\/\/mojo-agency.org\/?post_type=case&p=1219"},"modified":"2024-10-10T10:47:14","modified_gmt":"2024-10-10T08:47:14","slug":"commune-duccle","status":"publish","type":"case","link":"https:\/\/mojo-agency.org\/fr\/case\/commune-duccle\/","title":{"rendered":"Commune d’Uccle"},"content":{"rendered":"\n
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Contexte<\/h6>\n\n\n\n

Co-construire un Programme d\u2019Actions Climat avec les citoyens<\/strong><\/h2>\n\n\n\n

En 2019, le Conseil communal d\u2019Uccle a adopt\u00e9 \u00e0 l\u2019unanimit\u00e9 une motion d\u2019urgence climatique et s\u2019est fix\u00e9 pour objectifs de diminuer de 50% ses \u00e9missions de CO2 d\u2019ici 2030 et d\u2019atteindre la neutralit\u00e9 carbone en 2050 et.  Une Assembl\u00e9e Citoyenne pour le Climat (ACC) a ainsi \u00e9t\u00e9 constitu\u00e9e afin de co-construire, avec les citoyens, un Programme d\u2019Actions Climat (PAC).<\/p>\n<\/div><\/section>\n\n\n\n

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Challenge<\/h6>\n\n\n\n

Inviter les habitants de Uccle \u00e0 prendre part au d\u00e9bat<\/strong><\/h2>\n\n\n\n

La commune d\u2019Uccle a fait appel \u00e0 MOJO pour imaginer et d\u00e9velopper une campagne de sensibilisation inclusive dans le but d\u2019inviter les habitants du quartier \u00e0 prendre part au d\u00e9bat et \u00e0 s\u2019engager pour le climat.<\/p>\n<\/div><\/section>\n\n\n\n

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Solution<\/h6>\n\n\n\n

Une campagne de communication inclusive<\/strong><\/h2>\n\n\n\n

D\u00e9fi relev\u00e9! Pour r\u00e9pondre \u00e0 ce challenge, nous avons imagin\u00e9 une campagne de communication multicanale, d\u00e9velopp\u00e9e en fran\u00e7ais et en n\u00e9erlandais. C\u00f4t\u00e9 messages, une approche disruptive et inclusive a \u00e9t\u00e9 adopt\u00e9e afin de toucher \u00e0 la fois une audience d\u00e9j\u00e0 sensibilis\u00e9e \u00e0 la question climatique, mais \u00e9galement les personnes qui se sentent moins – ou pas – concern\u00e9es par le sujet.  <\/p>\n\n\n\n

De la recherche graphique \u00e0 la direction artistique, de la conception du logo et de la charte graphique \u00e0 la r\u00e9alisation d\u2019affiches, nous avons d\u00e9velopp\u00e9 tout l\u2019univers visuel de la campagne. Le logo a \u00e9t\u00e9 imagin\u00e9 autour d\u2019une forme ronde en r\u00e9f\u00e9rence \u00e0 l\u2019id\u00e9e de rassemblement et d\u2019assembl\u00e9e citoyenne. <\/p>\n\n\n\n

Afin d\u2019accentuer l\u2019impact et l\u2019accessibilit\u00e9 des messages, nous avons choisi d\u2019utiliser une typographie grasse et lisible et une palette de couleurs vibrantes et contrast\u00e9es. Un QR code int\u00e9gr\u00e9 aux affiches pour ajouter une dimension interactive et engager directement avec les passants. <\/p>\n\n\n\n

Quant \u00e0 la ligne \u00e9ditoriale, nous avons opt\u00e9 pour l\u2019humour avec punchlines d\u00e9clinables \u00e0 l\u2019infini, un clin-d’\u0153il \u00e0 l\u2019\u00e9cologie, \u00e0 l\u2019actualit\u00e9 et \u00e0 l\u2019ancrage g\u00e9ographique de la campagne. <\/p>\n\n\n\n

La campagne a \u00e9t\u00e9 diffus\u00e9e dans l\u2019espace public (abribus, affichage, r\u00e9seau Vilo), ainsi que les r\u00e9seaux sociaux, la newsletter et le site internet du Conseil communal d\u2019Uccle. <\/p>\n<\/div><\/section>\n\n\n\n

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R\u00e9sultats<\/h6>\n\n\n\n

Et si on allait encore plus loin ? <\/strong><\/h2>\n\n\n\n

Suite au franc succ\u00e8s de cette premi\u00e8re campagne, la commune d\u2019Uccle a de nouveau fait appel \u00e0 nos experts afin d\u2019inviter ses citoyens \u00e0 partager leurs\u00a0 id\u00e9es et leurs propositions d\u2019actions en faveur du climat via une \u201cbo\u00eete \u00e0 id\u00e9es<\/a>\u201d.\u00a0<\/p>\n\n\n\n

Pour relever ce challenge, une nouvelle s\u00e9rie d\u2019affiches a \u00e9t\u00e9 r\u00e9alis\u00e9e en suivant la direction artistique<\/a> de la premi\u00e8re campagne. Des messages percutants et d\u00e9cal\u00e9s ont \u00e9t\u00e9 imagin\u00e9s, une nouvelle palette de couleurs a \u00e9t\u00e9 mise en place, et les trois visuels ont ensuite \u00e9t\u00e9 d\u00e9clin\u00e9s en version bilingue avant d\u2019\u00eatre affich\u00e9s dans les rues de Bruxelles, sur les panneaux Villo! et sur les \u00e9crans digitaux du centre administratif d\u2019Uccle.<\/p>\n<\/div><\/section>\n\n\n\n

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\u00ab La collaboration avec l’agence MOJO a permis de r\u00e9aliser une communication forte et distinctive pour la commune d’Uccle tout en s’adaptant \u00e0 un large public et aux contraintes d’une administration communale. Nous avons pu appr\u00e9cier le professionnalisme et la structure de l’\u00e9quipe ainsi que sa capacit\u00e9 \u00e0 livrer un produit fini dans un d\u00e9lai serr\u00e9. \u00bb<\/p>\nMA\u00cbLLE DE BROUWER, \u00c9CHEVINE<\/strong> – COMMUNE D’UCCLE<\/cite><\/blockquote>\n","protected":false},"featured_media":6239,"menu_order":57,"template":"","format":"standard","categories":[181],"sector":[158],"purpose":[],"territory":[244],"client":[279],"class_list":["post-1219","case","type-case","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne-fr","sector-environnement-fr","territory-europe-fr","client-commune-duccle-fr"],"acf":[],"yoast_head":"Campagne d'awareness pour la Commune d'Uccle | MOJO Agency<\/title>\n<meta name=\"description\" content=\"Notre campagne de sensibilisation inclusive pour la commune d'Uccle afin d'inviter ses habitants \u00e0 prendre part au d\u00e9bat sur le climat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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